Research On Marketing Strategy Of Hengrui Company In India

The purpose of this study is to improve the sales volume of hengrui battery products in the Indian market and expand the market share by optimizing the company's marketing strategy.With the reform of China's foreign trade policy and support,in 2019 China's exports jumped to an all-time high of 17.23 trillion yuan,the export economy growth and prosperity of China's national economy has become more important,the battery as global trade competition in new areas of high and new technology,the field of competitiveness to optimize the structure of China's export economy,promote the competitiveness of the international trade has important strategic significance.Hengrui company is a Chinese manufacturer of new energy batteries.In 2019,the sales performance of hengrui company is about 25 million RMB,which is still far from the well-known companies in the industry.The optimization of marketing strategy is of great significance to the operation and development of hengrui company in the Indian market.The research methods in this paper are literature research,investigation and descriptive analysis.Management model,comparative analysis and research from multiple perspectives,the problems existing in the enterprise management strategy based on Heng Rui company depth decomposition and analysis,this paper Heng Rui company strategy,according to the overall strategic direction to show the company's marketing plan,through the STP strategy analysis,combined with related theories of 4 p marketing mix,and at the same time develop a variety of solutions for security policy enforcement measures to optimize Heng Rui company's marketing strategy.This article innovation lies in the object of study for the author to work unit,the author in the work brought together a large number of firsthand material,and its related data and case is true and reliable,at the same time in the work in the face of many enterprises marketing problems in the process of actual operation,the real case studies for relevant industry company in the future international competition in the market has a certain reference significance.Learned by analyzing Heng Rui current problems in the marketing process in India mainly for the inaccurate market positioning,product price competitiveness is not strong,product upgrading slow,trade promotion efficiency is not high,the post-sale service response lag and so on,the paper believes that through the study of the subject can solve Heng Rui companies operating on the existing problems,optimizing the company's existing marketing strategy,strengthen thecompetitive power of the enterprise to expand Heng Rui battery company in India's market share,make the enterprise have relatively higher profits,go further more steady.The purpose of this study is to improve the sales volume of hengrui battery products in the Indian market and expand the market share by optimizing the company's marketing strategy.With the reform of China's foreign trade policy and support,in 2019 China's exports jumped to an all-time high of 17.23 trillion yuan,the export economy growth and prosperity of China's national economy has become more important,the battery as global trade competition in new areas of high and new technology,the field of competitiveness to optimize the structure of China's export economy,promote the competitiveness of the international trade has important strategic significance.Hengrui company is a Chinese manufacturer of new energy batteries.In 2019,the sales performance of hengrui company is about 25 million RMB,which is still far from the well-known companies in the industry.The optimization of marketing strategy is of great significance to the operation and development of hengrui company in the Indian market.The research methods in this paper are literature research,investigation and descriptive analysis.Management model,comparative analysis and research from multiple perspectives,the problems existing in the enterprise management strategy based on Heng Rui company depth decomposition and analysis,this paper Heng Rui company strategy,according to the overall strategic direction to show the company's marketing plan,through the STP strategy analysis,combined with related theories of 4 p marketing mix,and at the same time develop a variety of solutions for security policy enforcement measures to optimize Heng Rui company's marketing strategy.This article innovation lies in the object of study for the author to work unit,the author in the work brought together a large number of firsthand material,and its related data and case is true and reliable,at the same time in the work in the face of many enterprises marketing problems in the process of actual operation,the real case studies for relevant industry company in the future international competition in the market has a certain reference significance.Learned by analyzing Heng Rui current problems in the marketing process in India mainly for the inaccurate market positioning,product price competitiveness is not strong,product upgrading slow,trade promotion efficiency is not high,the post-sale service response lag and so on,the paper believes that through the study of the subject can solve Heng Rui companies operating on the existing problems,optimizing the company's existing marketing strategy,strengthen the competitive power of the enterprise to expand Heng Rui battery company in India's market share,make the enterprise have relatively higher profits,go further more steady.