Research On The Development And Promotion Of Art Derivatives

Art derivatives contain both commodity and artwork,because of its proper price and original keep of art itself,has because a great chouce in people’s daily life.The development and promotion of Art Derivatives not only satisfy people’s spiritual and cultural need,but also benefit artists themselves.The market of Art Derivatives in China has a immeasurable potential.But the industry development is not mature enough,and the implementation mechanism is unsound.Moreover,the modality of exploitation is too monotonous,also lack of.Beside,the developers lack of consicionsness in authorization.In addition,people need to pay more attention to brand-based construction.There are few brand and series,which hinder the promotion of Art Derivatives.The thesis investigate and analyze the market of Art Derivatives.research the development and promotion of Art Derivatives base on the understanding and mastering of Art Derivatives market.Firstly,the development process of art derivatives is analyzed through systematic thinking mode,5W2 H method and specific case analysis.Secondly,a good promotion mode is the key to the success of a good derivative.The article will analyze the traditional promotion mode,put forward the shortcomings and discuss the innovative promotion mode in the light of the development of the new era.Finally,the author will use "Silk Road landscape map" as the material for development,using the method described in the article to develop the practice of art derivatives,through design to present my understanding of art derivatives development.In recent years,China’s cultural creative industries is showing a strong momentum.This thesis aims to explose the development and promotion of Art Derivatives in order to effer a different and great ehought for Art Derivatives in China.And try to make great contribution to the sustainable development of Art Derivatives.