Design Of Blue Clip Culture Creative Derivatives Under The Background Of "The Belt And Road"

Zhejiang’s traditional craftsmanship is the treasure of traditional Chinese culture,and the crystallization of the wisdom and art of the Chinese working people.It has made great contributions to the progress of traditional Chinese hand-dyed and weaving industry and production technology.As a state-level intangible cultural heritage,the blue clip valerian technique should strengthen its protection and inheritance.Under the historical development opportunities of China ’s “Belt and Road” initiative,cultural exchanges can enhance the attractiveness of the “Belt and Road” initiative,thereby promoting win-win cooperation,mutual benefit and prosperity in all fields.Taking this as an opportunity,this article sorts out and proposes the initial concept of branding and marketization of blue clip valerian,combining Cangnan blue clip valerian with the cultural connotation of the countries along the “Belt and Road” to design cultural and creative derivatives and tap its market applications.value.By creatively designing patterns with blue clip valerian artistic style and reflecting the cultural characteristics of the countries along the line,derivatives will become a blue valerian intangible cultural heritage transmission.Based on this idea,in the context of the "Belt and Road",four countries Russia,India,Thailand,and Egypt were selected to analyze the connotative characteristics of the cultural,economic,political,and social fields of representative countries along the route by refining their typical cultural symbols.,Extracting the content with typical meanings for visual design,and using the designed pattern as the basic element,the cloth is produced through the technique of blue clip and applied to the production of a series of cultural and creative derivatives.The article is divided into five parts.The first part briefly summarizes the research background,current situation at home and abroad,the purpose and significance of this design,innovations and research methods.The second part describes the intangible cultural heritage.The historical development and status quo of Valerian,the third part is the challenge and opportunity ofthe development of the intangible cultural heritage in the context of the "Belt and Road",and the fourth part is the "Large Clip" in the context of the "Belt and Road" Creative design of patterns.Visual graphic design is performed by analyzing the characteristics of Russia,India,Thailand,and Egypt.The fifth part is about the graphic design of graphics that fits the characteristics of Russia,India,Thailand,and Egypt.Design of cultural and creative derivatives.The thesis aims to protect and disseminate the intangible heritage of the blue clip,and its cultural and creative derivatives can also become a link for economic and cultural exchanges between China and foreign countries to strengthen the spread of China’s traditional culture.