Research On Management Of E-commercial Project For ZZ Company

In 2013,the e-commerce platform,represented by Automobile House,Yiche net and Sohu automobile,launched the crazy automobile festival in the "double eleven" shopping carnival,which officially triggered the new car e-commerce market from the concept and gathered a large number of consumer popularity and industry vision.After several years of development,a large number of new car e-commerce companies showed strong development momentum in 2015.Traditional automobile companies and dealers have been transforming to the Internet one after another.Represented by Shanghai automotive group and Pangda group,many autombile companies and dealers began to build e-commerce platform on their own.The automobile e-commerce industry changed from the blue ocean market to the red sea in an instant,and the degree of competition was beyond imagination.After a wave of enthusiasm,from 2016,people gradually returned to rationality,the industry experienced restructuring,professional e-commerce also integrated resources and concentrated power,the main automobile factories no longer blindly follow the trend,and automotive e-commerce has experienced rapid changes in the past few years.As a leader in the bus industry,ZZ company has carried out an early feasibility study in terms of leading technological change and innovation model,and has also made beneficial attempts.ZZ company's self-built e-commerce project was proposed under these circumstances.This paper introduces the development process of the project in detail,and from the integration of the industry and the Internet,the application status of the industry Internet,the development mode of passenger car and the network marketing of ZZ company,it also introduces the reasonable response made by the company in the process of developing the e-business project by itself,and also briefly introduces the project effect.Taking ZZ company self-built electricity project as an example,this paper discusses the main engine plants(vehicle or machine manufacturing enterprises)in dealing with the change and development trend of the Internet industry,and some breakthrough point are analyzed and expounded that adapt to the status quo and some problems in the process of project are analyzed in detail,and put forward some solutions,and hope to improve the project of ZZ company or help other enterprises of this industry to develop e-commerce project.