Study On Urban Commercial Complex Design Under The Background Of "Internet+"

The transformation of internet technology has prompted the economic society to enter into a new stage of development.Under the current trend of "Internet +",economic structure,social order,lifestyle and mode of thinking have undergone tremendous changes.The occurrence of things is no longer limited by time and space,and it is characterized by randomness,uncertainty and discontinuity.These changes forced the reconstruction of the functional space of urban activities,including urban commercial complexes,the main carrier of urban public activity space.Based on the era background of commercial space transformation caused by the "Internet +",this paper analyses the basic characteristics of "Internet +" and its impact on urban commercial space,summarizes the main problems existing in China’s current urban commercial complex,and proposes spatial design strategies for urban commercial complexes that responds to the impact of the Internet economy.This paper consists of five chapters,which can be divided into three parts.The first part,Chapter 1,describes the research background;the second part,chapters 2 and 3,illustrates the theoretical and practical application;the third part,chapter 4 and 5,put forward the research strategy and case analysis.In the first part,this paper first introduces the development background of commercial complexes with relevant research in domestic and abroad to establish the research method system and construct the framework structure of the thesis.In the second part,the paper first explains the related concepts of the commercial complex and expounds the theoretical support related to the research of this thesis.By clarifying the status quo of China’s urban commercial comprehensive development,the basic characteristics of "Internet +",the new commercial consumption characteristics and new business models emerging in this context,this paper analyses the impact of "Internet +" on commercial space,summarizes the existing problems of China’s commercial complex and proposes new trends in development.In the third part,through a large number of case studies and the description in the first two parts,the paper emphasizes the construction way of commercial complex space under the "Internet +" background from the overall orientation planning,functional layout,experiential space design.Strategies are put forward by the aspects of spatial function,scale,environment layout and streamline design,etc.and explained by an outstanding case of the GRAND FRONT project in Osaka,Japan.The final conclusion part summarizes the development and design trends of commercial complex buildings by reviewing the overall framework of the papers and hopes to provide some reference for the development of commercial complexes.