Research On Strategic Planning Of ICT Product Distribution Business For CNBM

CNBM is the global agent for Huawei’s business,In the current ICT environment,Huawei has five agents in the country,This article mainly through the analysis of Huawei business of CNBM,Give the CNBM business planning.China’s economy is in a period of rapid development and transformation.The development of the Internet has brought about new changes in the market.The rapid development of the ICT market and the strong rise of state-owned brands have also changed the original business model and triggered changes in the domestic big distributors.Nowadays,the competition of products is more and more fierce,and the entire ICT market is facing the opportunity and challenge of an industrial upgrade.General Agent faces pressure from various aspects such as diversification of customer demand,homogenization of products,weakening of profits,increasingly flat channels,and tilt of manufacturer policies.This article intends to analyze the current situation and development trend of ICT in China,the current situation of the general agent of ICT value-added distribution,the business characteristics and model analysis of CNBM,and find out the problems and reasons of the construction materials information in China.Based on the value chain theory,combined with the middle layer theory of the enterprise,Analysis of CNBM by using Porter Five Force Model and SWOT Analysis,The analysis shows that the external business environment in which CNBM is currently located is very fierce.The upstream supplier is very strict in controlling the total dealer.The profit margin of the total dealer is completely derived from the turnover rate of funds.A single brand leads to CNBM with very high risks.If any problems arise in Huawei’s business,CNBM will also suffer.It is suggested that the company subdivide the ICT product market in the development of the Huawei ICT channel,and improve the entire market by combining a three-level channel with a four-to-six-level channel.In the development of Huawei ICT business,it is necessary to increase the viscosity of the company and direct users,bidding companies,and design institutes.Establish a judgement-centered judges ’circle.In the overall ICT business development of the company,establish a multi-level channel model with two generations and two generations in parallel,and establish a channel model with Huawei as the main player and other domestic brands as the supplement.