Study On The Development Strategic Of Mmi Planning & Engineering Institute IX CO.,LTD.

MMI Planning & Engineering Institute IX CO.,LTD.(hereinafter referred to as "The 9th Institute")is engaged in planning and designing the construction of the national automobile industry.It is the first group of institutes who get the top-level evaluation.In the first half of 2019,in response to the call of the government,the China FAW Group Corporation decided to transfer 73.7% of the equity of its wholly-owned subsidiary MMI Planning & Engineering Institute IX CO.,LTD.,aiming this can bring vitality to the company and break the shackles of the system.At the same time,due to the cold winter of the automobile industry in recent years and the frequent emergence of competitive partners,the external market is threatened.The 9th Institute has lost its leading position in the automobile manufacturing industry.To achieve a smooth transition of the 9th Institute in the period of mixed reformation,and to improve performances of the enterprise after breaking away from the constraints of the state-owned enterprise system,it is necessary to carry out appropriate strategic adjustment.After analysis of the situation of the 9th Institute,we found that there are still some deficiencies in the current strategic operation in the company.The problem mainly reflected in four aspects: the lack of innovation in the main business,unitary in business the lack of strict cost management and the lack of strategic guidance.Through further analysis of the causes of these problems,the following problems are sorted out: the organizational structure restricts the enthusiasm of the company's reform,the company's performance management mechanism cannot lead the strategic objectives,the imperfect enterprise system hinders the cost management,and backward business planning restricts technological innovation.This paper uses PEST model analysis method and Porter's five force model to study the external environment of the enterprise and analyzes the four categories of financial,material,human and organizational resources from the perspective of the resource capacity of the enterprise.It fully studies the internal and external environment of the enterprise and concludes that the 9th Institute has an environmental basis for strategic reform at present.Then the SWOT model analysis method is used to further study the advantages,disadvantages and opportunities and challenges of the external environment of the enterprise.It is found that the development prospect of the 9th Institute is relatively optimistic.The accumulated experience and customers in the past decades have become indispensable wealth after the mixed transformation,which is also the inexhaustible power for future sustainable development.The 9th Institute has done a good job of preparing for the reform and has the strength of transformation and development.Based on the above analysis,this paper designs feasible development strategies for the 9th Institute,namely diversification strategy and technological innovation strategy.While maintaining the existing business advantages,the company should actively expand new business areas to promote diversified development.On the other hand,it should also increase R & D investment to encourage technological innovation.To ensure the implementation of the strategy,this paper proposes a three-step implementation plan based on the actual situation of the 9th Institute.The first is to adjust the organizational structure of the enterprise to prepare the preconditions for the strategic transformation.The second is to sort out the business direction,improve the management quality and efficiency,and lay the foundation for the implementation of the diversification strategy and technological innovation strategy.The third is to implement the diversification strategy and technology innovation strategy.These two strategies will complement each other,and promote business and technology development.This paper also puts forward measures from four aspects of organization,finance,technology and talent team to ensure the smooth implementation of the strategy.Technology is the primary productive force and the internal development power of enterprises.The 9th Institute is a company with concentrated technical talents.It should give full play to the enthusiasm of its employees,accelerate technological innovation and enrich its products.Based on keeping the existing market,it should adapt to the flexible innovation of private enterprises,increase the economic benefits of enterprise,expand new partners and markets,and realize a rapid development of enterprise after mixed reform.