A Case Study Of NTH Company In China

Since China joined the World Trade Organization in November 10,2001,China has become the world’s first foreign trade exports,and imports second of the world’s countries.Nth company appeared in 1994 leisure sanitary ware export-oriented enterprises,before 2007 attention in sanitary products export sales and special attention leisure sanitary products export,the leisure sanitary ware in domestic enterprises,and export volume ranked Foshan,the first three.After 2007,the global economic crisis,the overall rapid decline in exports of sanitary products,leading to the rapid deterioration of the operating results of NTH company.To get rid of this dangerous situation,NTH company to expand the domestic market,looking for new market survival and development space.In recent years,China’s domestic and foreign brands and domestic and foreign brands and domestic and foreign products are flooded with the size of the size of the building materials market.Nth brand as a new domestic sanitary ware brand,to avoid to the dumping of domestic sanitary products price war vicious competition and the domestic first-line brand in brand,channel,service and other aspects of the comprehensive advantages,looking for a benign competition and development model,through the market segmentation and selection and positioning,to find a suitable for their own competitive opportunities.The purpose of this paper is analysis of nth company in China bathroom market marketing existence question of nth since from 2007 to 2015 to the whole of China marketing operation as a case,pest,five forces model,SWOT,STP,4P marketing theory model as a tool,to nth company in full swing the marketing strategy of China’s domestic market analysis,and put forward improvement measures and suggestions for related problems.Throgh study of NTH sanitary ware brand domestic marketing management case,on the one hand can help the nth brand company refining and summed up the business development process in the marketing management experience and lessons,effectively guide the future work and improve the effectiveness of marketing,enhance operational efficiency;on the other hand also hope can provide corresponding reference for similar sanitary enterprises domestic marketing management practice,enhancing the level of marketing management,provide better service for domestic sanitary consumer.