Research On Marketing Strategy Optimization Of Company

Micro solenoid valve,pump as a fluid control device,widely used in various fields of the national economy,with the development of China’s economy,foreign enterprises continue to enter the Chinese market,due to the early technology leading,occupy the main high-end market.In recent years,under national policy support,the domestic enterprise is also rapid development and rise,change into research and development,to make the product performance,quality,reliability,with the long-term development of the real,expanding market share,intensified market competition,the foreign capital enterprise due to lack of accord with the localization of marketing strategic management and leadership position in the market is more and more passive.T company is a small manufacturer of corrosion-resistant solenoid valves and pumps,which has a history of more than 60 years in Japan and entered China in 2003.Its products are widely used in medical in vitro diagnosis,environmental monitoring,food and drug testing and other scientific instruments and equipment,making an important contribution to the development of analytical instruments.This paper takes T Company as the research object and studies its marketing strategy.First,PEST model and SWOT model are used to comprehensively analyze the marketing environment of T Company,and then the marketing status of T company is introduced.Then through internal and external interviews and questionnaire survey from the market positioning,product,price,channel,marketing team and other aspects of T company marketing problems and reasons,combined with STP analysis theory,4P marketing mix theory,developed in B2B marketing environment based on The Chinese localization of marketing improvement strategy.The marketing strategy of T company is adjusted in several aspects,such as market positioning adjustment,accelerating development and optimizing product structure,making flexible price strategy,adding service value to marketing channels,and multi-directional promotion combination based on direct selling model.Finally,in order to ensure the stable implementation of the new marketing strategy,the specific guarantee measures of the optimization strategy are put forward,and the summary and prospect are given.The purpose is to enhance the market competitive advantage of T company’s products,improve the market share,and maintain the company’s ability of sustainable development.