| With the development and progress of society,people are gradually meeting their material needs,and the demand for spiritual and emotional has gradually increased.Reflected in the product design is that the pursuit of human practicality,at the same time,the pursuit of more products in line with their own aesthetic awareness,so that they have a pleasant feeling.In this trend,the concept of emotional design came into being,and is widely used in product design,graphic design,interactive design,environmental design and other fields.But the study of feminine product design is not in-depth.In the first chapter,the author first introduces the research background,the purpose and the meaning of the research,the method and the thought,and concludes the research status of the subject at home and abroad,and makes reference and reference for the research of this paper.In the second chapter,the author combs the related concepts of consumer psychology and emotional design,and finds out that the intermediary,which can be used as the interrelationship between them,supports the feasibility and necessity of the emotional design of the product.Its development trend,and the emotional design of the relevant concepts to do the finishing and interpretation,to pad the basis of research.The third chapter mainly analyzes the three levels of emotional design in female products by combining the "emotional design model" of Donald Arthur Norman(American Donald Arthur Norman),at the instinctive level,the behavior level,the reflection level and the three Large emotional elements of the corresponding expression,to explore the emotional factors in female product design;the form of expression and development direction.The fourth chapter integrates the emotional design elements into an analysis,mainly for emotional design,humanization and intelligence,supplemented by the principles and methods of female product design were studied.Finally,through the design practice to verify the way to single women groups as an example,to demand analysis,and then emotional design of the three levels based on the combination of emotional design principles and methods to elaborate a single female products Design content and design elements.At the same time,from the perspective of market development to develop a series of emotional design strategy,single women’s products for more effective emotional design,in order to win in the market competition.At present,emotional design has become a new trend of design and development,to understand and use it is conducive to the transformation of the traditional design field,helping enterprises in the new era to find the core of development,gain a major competitive advantage of economic growth,and to achieve sustained development. |
