Study On The Operation Mode Of The Internet Home Improvement Company Tubatu

The “Internet+” has been introduced home improvement market to the transition period of the outbreak in 2015,the emergence of Internet home improvement assemble characterized by O2 O,there are many companies have began to enter this market,tubatu is one of representative family.However,tubatu still followed the traditional operation mode on the network platform and does not reflect the competitive advantage of internet decoration,leading to the low customer satisfaction and affecting the long-term development of the company.According to the existing functional module dispersion,the user service and experience are difficult to achieve precision recommendation,this paper designed a new operating model aimed to promote tubatu become a true one-stop service of O2 O internet home decoration company.The first,this paper application some methods such as difference adjustment questionnaire and deep interviews to comprehensive analysis of the operation status and problems.The second,based on five dimensions of design integration,material integration,production integration,construction integration and marketing integration to design a new integrated home improvement operation model,design the entity construction scheme and operational mechanism.Finally,according to the personalized needs of customers,personalized recommendation algorithm is designed to improve the accuracy of user service.