The Financing Strategy Of Shanghai Zhichen Intelligent Co.Ltd

In this paper,on the basis of the development and financing status Zhichen Intelligent,and summarizes the research situation of domestic and foreign construction enterprises financing;from policy,economic,financial depth analysis of three aspects of Zhichen Intelligent macro financing environment,and We studied how their industries have trade financing environment,according to research methods of strategic management,analysis of the competitive environment it faces;in accordance with the SWOT analysis lists the current Zhichen Intelligent financing related competitive advantages and disadvantages faced by potential opportunities and external threats;the financing plan and development goals of Zhichen Intelligent,which made the financing of its strategic program,based on further financing and approaches drawn from the analysis Zhichen Intelligent own development,financing strategy and put forward concrete improvements measures.the financing strategy of Zhichen Intelligent is to actively use the capital markets to obtain long-term development of low-cost financing through the issuance of stocks and bonds,the company bigger and stronger traditional construction business and the acquisition of scientific and technological innovation strength of design services company,to achieve the company intelligent,energy-saving restructuring and development of new construction.Overall financing objectives of Zhichen Intelligent is to use the capital market,money market,and down the supply chain access to cheap capital,and promote the rapid restructuring and development,lower financial costs to enhance shareholder returns.Short-term goal is to use the listing to bring visibility and credibility improvements,lowering in the money market and supply chain financing costs downstream;medium-term goal is to use the capital market,issuing shares to acquire high-quality architectural design firm,issuing stocks and bonds financing increased intelligence,green building investment business;long-term goal is to use the listed capital operation platform,the integration of small and medium intelligent,green building design and construction enterprise,rapid bigger and stronger.Zhichen Intelligent financing in the future should be based on stocks and bonds for the company financing mainly to the supply chain downstream payable and advances from customers for the construction of the main project financing,the increase in bank loans to supplement the company's daily operating liquidity,reduce the use of financial leasing of construction equipment for occupation of company funds,distribution of real estate trust products to achieve asset securitization of commercial construction projects.In order to optimize the financing structure,Zhichen Intelligent should actively opposed the establishment of investor relations,access to capital market recognition;improve relations with the bank,a multi-level system of banking cooperation,increase credit support to banks;strengthening between upstream and downstream enterprises in the supply chain cooperative relations,increase non-interest bearing debt capacity;actively cooperate with finance leasing companies to reduce the financial pressure on investment in fixed assets;try real estate trust products issued as a commercial real estate project financing.