Jiayuguan Great Wall Cultural Tourism Area Research On Cultural And Creative Product Design

With "cultural tourism" as the background of the new era,the tourism industry,relying on the cultural context of regional cultural characteristics,displays the regional cultural characteristics in the form of rich and diverse cultural output Ciultural tourism requires the inheritance and innovation of regional culture to bring forth the new,so as to have continuity,soul and burst of vitality.This topic takes jiayuguan cultural tourism as the support,and jiayuguan Great Wall cultural tourism as the research background,to explore the development and design of cultural and creative products of jiayuguan Great Wall cuiltural tourism.Through the investigation,interpretation and thinking of the cultural context of jiayuguan Great Wall,and the design positioning of regional cultural characteristics,it carries out its own topic practice exploration.This article aims to content from different culture,choose the most typical cultural symbols,and seek cultural resonance,based on the existing related research premise,in jiayuguan regional culture connotation,for source,through the text and show the region's unique product design "the Great Wall culture",trying to design not only conforms to the modem aesthetic style,can reflect local culture connotation and creative products.It is hoped that under the guidance of cultural tourism policy,cultural innovation will retain culture and tourism will export culture.