Visual Design Of Shellfish And Development Of Hainan Wenchuang Products

Hainan is China’s major intermational tourism province,attracting worldwide attention,but tourism products and cultural and creative products are not satisfactory,such as the similar products in the scenic spots,the lack of innovation and design sense of Wenchuang products,neglect of the market and consumer demand.How to solve this problem is the focus of this article.This paper starts with Hainan’s most distinctive marine culture,based on shellfish,and plans to research and develop related visual systems and cultural and creative products.In this paper,the visual characteristics of common shellfish are studied firstly,mainly from the aspects of shape,texture and color,and the most representative features are summarized.Secondly,according to the age of the population,the product positioning of the shellfish visual system is divided into children,youth and middle-aged people.According to their preferences,the selection of the product categories and the style of the products are summarized,and the children’s products are interesting and lively.The fashion freedom of young products,the calmness and simplicity of middle-aged and old products.Thirdly,this paper selects several representative Hainan shellfish,summarizes their visual symbols,and makes basic form preparation for further design creation.Finally,it is the focus of this paper.How to apply the visual design of Hainan shellfish to Wenchuang products,such as the application of stationery,life debris and other types of products,has carried out detailed analysis and discussion.Although there are not many kinds of Wenchuang products involved in this article,we have found an effective method and creative ideas,which provides a possibility for the similar design in the future,and a reference paradigm.I hope Hainan’s Wenchuang products will last forever.As soon as possible on the world stage,the leaves are scattered.