Research On The Efficiency And Influencing Factors Of Hisense Electric's R&D Under The Light Assets Profit Model

Hisense Electric has experienced nearly 40 years of development and has gradually matured into a home appliance enterprise with strong brand recognition and strong international competitiveness.However,in recent years,with the transformation of the domestic economic system and the large number of home appliance brands in Europe and the United States,the company has entered the Chinese market.In the footsteps of the times,home appliance companies,including Hisense Electric,need to shift from the labor-intensive type to the technology-intensive or even high-tech enterprises.Most of the traditional home appliance manufacturing profit models have also turned to the light asset profit model..As a well-known brand in the home appliance industry,Hisense Enterprise has gradually realized that R&D efficiency can help companies gain market competitive advantage in this profit model.In order to obtain more development opportunities and profit margins and influence more world market share,Hisense will continue to seek Reasonable profit methods and technological innovations,and began to invest more resources in innovation,but some of them are not fully utilized.Therefore,how to improve the R&D efficiency of Hisense Electric has more advantages in the face of international competition,and it is an urgent problem to be solved by improving the profitability of enterprises through the effective use of innovative resources.Hisense is based on the profitability of light assets.The efficiency of electrical research and development activities has important practical significance.Firstly,the thesis reviews and summarizes the research results of the light asset profit model on enterprise performance and R&D efficiency and influencing factors.Based on the literature review,it further summarizes the relevant theories of light asset profit model,and the concept of light assets and the profit model of light assets.The connotation is defined,and the core ideas and theoretical foundations of the relevant theories of the light asset profit model are introduced in detail.Secondly,it collects and summarizes the basic information and business status of Hisense Electric.It analyzes the operation status of Hisense Electric's light asset profit model mainly from three aspects,and analyzes the current and existing profit model of the industry from the perspective of industry.Next,we analyze several indicators of the input and output of Hisense Electric's R&D.Specifically,by decomposing the DEA-Malmquist index,we compare the technological innovation efficiency of four well-known enterprises matched with Hisense Electric in 2010-2017.Evaluation.Then,from the analysis,it is found that there are such problems as lack of innovation environment,insufficient technical staff and R&D funds,incomplete management system and insufficient core technology.The last part is to summarize the research conclusions and hope that Hisense will develop into overseas markets.At the same time,it should also improve the quality of enterprise products,strengthen the awareness of property rights protection,and improve innovation and incentive mechanisms to improve the efficiency of research and development activities of Hisense Electric.