Research On Bamboo Culture And Its Elements Application In Product Design

China is one of the country with richbamboo resources.People appreciate the beauty of bamboo,make full use of it and have a deep love with it,so a rich and colorful bamboo culture with national characteristics has been formed.There are many types of bamboo,all of which are regarded as symbols of life and vitality.The shape,color,physiology and artistic conception of bamboo all contribute to the bamboo charming.Bamboo is not only a plant with natural beauty,but also an indivisible part intertwined with people's daily life and Chinese culture.It also has a long-standing cultural connotation almost the same as the Chinese history.In history,bamboo not only played a material role,participating in many aspects,clothing,food,housing and transportation acitivities and was used as the main material of the instrument of ritual and music,but also had profound spiritual and cultural connotations,reflecting the characteristics of our country that Chinese value the etiquette,morality and behavior deeply.For that bamboo has become an indispensable part of Chinese traditional culture.Bamboo's various physiological and ecological characteristics make it more expressive in design than other common materials.The spiritual connotation of bamboo culture is also consistent with contemporary people's aesthetic orientation and values.With the continuous expansion of cultural influence in design,and the realization of the potential of bamboo culture in product design,bamboo cultural elements have gradually become the core competitiveness in products.This research mainly studies the application and transformation of traditional bamboo culture in modern product design from the aspects of traditional culture connotation,modern demand,aesthetic characteristics and cultural elements.And the application characteristics,methods,values and significance of bamboo and its culture in design are discussed.In this research,the origin of bamboo culture is taking as the begining part and then summarize the connotation of traditional bamboo culture and its relationship with Chinese traditional culture from material and spiritualaspects.Then,through comparing people's understanding of bamboo and the characteristics of bamboo products in ancient and modern times,the current situation and trend of bamboo cultural products design are analyzed.Following with the analysis of people's demand for bamboo cultural products in modren times from the aspects of consumers' aesthetic characteristics,consumption characteristics and diversified market demand.Next,the aesthetic characteristics of bamboo design are systematically summarized from the angles of shape,color,artistic conception and material,the types of bamboo cultural elements are summarized as well.In the end,the development direction of bamboo cultural product design and the angle of innovative application are put forward.Bamboo is a representative material of China and even theeastern traditional product,the research of bamboo culture and its elements will help to make full use of its design advantages in resources,ecology and culture,which has theoretical,practical,economic and cultural strategic significances.Bamboo culture has injected humanistic care into products,increaseing the accessional value and the market competitiveness of products,and providing more inspiration and expression forms for design.While satisfying people's material and spiritual needs,it also advocates a green and healthy lifestyle.Further development and utilization of bamboo cultural products will play a positive role in promoting people's aesthetic level and the development of society and economy.Under the background of the national strategy of "the belt and road",the application of bamboo culture elements in product design is the embodiment of New Silk Road spirit and the publicization of Chinese characters.Further exploring of bamboo culture'connotation and its manifestation in the new era is conducive to the dissemination and development of Chinese culture.At the same time,it speeds up the process of transforming traditional cultural resources into cultural soft power.