Bamboo Packaging Design Based On Gannan Regional Culture Genes

With the need of Gannan region tourism industry transformation and upgrading,cultural tourism products development,local characteristic culture has attracted many visitors,which is particularly significant,hakka culture for Jiangxi regional culture tourism industry provides a larger development space.Gannan region characteristic product variety,there are many combined with cultural products,deep excavation,but lack of regional culture is not enough,especially for Jiangxi regional culture gene mining local culture brand is not prominent.By shaping the brand of Gannan region and spreading the characteristic culture of Gannan region,it will promote the rapid development of Gannan tourism.The project was designed as a research object with bamboo shoots packaging design,and the main goal was to excavate the culture gene of Gannan region and the application of the product packaging design of Gannan product.First of all,through the historical origin and development of Jiangxi regional culture evolution analysis,expound the inheritance of Jiangxi regional culture,especially the uniqueness and significance of the hakka culture.Secondly,it is concluded that the typical elements of the cultural clothing,architecture,auspicious patterns,living utensils and spiritual connotations of Gannan regional culture are extracted.Moreover,from Jiangxi bamboo product and its packaging characteristics of the bamboo shoot products on the market research and analysis,to make a product packaging design on consumer groups.Finally,through the research on Jiangxi regional culture features,to extract and use the most typical cultural genes,combining with the characteristics of bamboo products and the demand of people,to carry on the design ideas and argument,and end up with a set of bamboo packaging design based on Jiangxi regional culture gene to illustrate the effectiveness of the research.On the basis of investigation and study of Jiangxi regional culture characteristics,combined with modern design concept and the demand of modern,a conception of humanity,of temperament to express with Jiangxi regional culture characteristics of bamboo product packaging design,not only to meet consumer demand for Jiangxi bamboo shoots,but also is beneficial to the heritage and development of Jiangxi regional culture.