Emotional Elements In Interactive Design

With the development and progress of Internet,Internet products emerge in endlessly.While people are learning and accepting high-tech products,they also have higher requirements.People are no longer satisfied with the simple functional requirements of products,but begin to pursue emotional user experience.This means interaction design should pay more attention to the users' emotions,combine emotional design to perfect emotional needs and then improve user experience.After clarifying the background,purpose and significance of the research,this paper discusses and explores the emotionalized elements of interaction design from the following aspects:The first aspect is the basic overview of interaction design and emotional design,to expound the theory and concept of these two.Firstly,combining the "Hierarchy of Needs Theory" proposed by American psychologist Abrahan H Maslow in 1943,the paper defines and analyzes the hierarchy of users' needs in interaction design.Secondly,according to the theory that emotionalized design is composed of instinct level,behavior level and reflection level(put forward by Donald Norman in? Emotional Design ?),this paper specifically discusses and analyzes these three levels.Thirdly,this paper clarifies two principles of emotional design: the principle of emotional expression and the principle of interest.The second aspect is to specifically analyze the use of emotionalized elements in interaction design,which is also classified and discussed according to the three-level theory of emotional design.We expand the emotionalized elements at the instinct level into five aspects: icon,color,copy,plate-type and dynamic effect,expand the emotionalized elements at the behavior level into two aspects: functional attribute and interaction mode,and expand the emotionalized elements at the reflective level into two aspects: positive emotion and negative emotion.In my opinion,the use of emotionalized elements in interaction design is from shallow to deep and gradually penetrates the whole process of interaction.The third aspect introduces the specific application of gamification design,an emotional interaction design.In my opinion,gamification design is one of the most typical and mature cases combining emotional design and interaction design.Our life is unconsciously penetrated by gamification design,and our lifestyle is even gradually defined by some game mechanism.Through the research of eight core driving force named “Octagonal Behavior Analysis”(found by Gamification master Yu-kai Chou),we can intuitively understand the importance of people's emotional driving force.Gamification design makes perfect use of emotionalized elements.Besides,in interaction design,there are more and more gamification design because it can continuously improves user experience.After all,nothing is more acceptable and immersive than games.Finally,the paper discusses and summarizes the development status and trend of emotional interaction design.Paying attention to and the reasonable application of emotional design is the important development trend of interaction design.