The Research On Interaction Design Of DiDi Spring Festival Topic

DiDi's birth has changed people's traditional travel mode,established and cultivated the user modernization brand-new travel way.Using the Internet mode to connect passengers and drivers into a perfect 020 closed loop,the traditional offline payment is transformed into online payment,and the time and resources of both parties are maximized.From the birth of the product,weighing the interests of both drivers and passengers is the focus of Didi's attention,which is also the prerequisite and necessary condition for DiDi to "provide better service for people to travel".This project is a practical project completed by the author during his internship in Didi,and was launched in mainland China during the 2018 Spring Festival.The project originated from Didi big data,where the gap between supply and demand for the DiDi platform became so large during the Spring Festival of 2017 that Didi passengers could not call or find a taxi during the Spring Festival,and the rights and experiences of Didi passengers were seriously challenged.This not only have a negative impact on the company,but also seriously affects the user experience.The company launched the project to help passengers have a car available during the Spring Festival to meet the needs of passengers during the Spring Festival and to enhance the product experience.The paper focuses on the Spring Festival thematic design of DiDi Express Business,and introduces the whole project.The main aspects of the project are as follows,Based on big data background analysis,the passenger flow trend during Spring Festival is obtained;On the basis of this,the author carries on the competition analysis and the user research,at the same time analyzes the user behavior and the goal,obtains the user basic demand;Disassemble and analyze user needs,complete user task flow design,interaction design,visual design;After the design is completed,the project is completed in cooperation with the programmer,and the usability of the product is tested.Finally,the product is optimized iteratively;Last available for use online by DiDi app during the 2018 Spring Festival,the project was successfully launched.