Research On The Mobile Travel Platform Strategy Of T-Motor Corporation

With the rapid development of the Internet and mobile internet,great changes have taken place in all walks of living in China,and people's lifestyles are undergoing new changes.Especially the traffic congestion and environmental pollution problems that accompany the rapid development of urbanization have seriously plagued people's daily life and restricted the normal operation and healthy development of the city.In this context,the construction and development of mobile travel platforms are increasingly valued by governments at all levels and various types of enterprises.For motor corporations,the mobile travel platform is not only an inevitable choice for enterprises to cope with market opportunities and challenges,but also an inevitable requirement for enterprises to adopt strategic transformation,value innovation and fulfill their social responsibilities.In mobile travel platform there is mutual restriction between the various objects or to promote a variety of relations,so it is necessary in the process of research,a relatively safe way to travel for mobile platform involved in the practical application of open type or technical problems,at the same time in the process of writing,through the whole and the research methods of the system,and analyzes the mobile platform can provide the ability to travel services and user need,at the same time for each supplier service travel platform of potential users and mobile business carries on the discussion and analysis,combined with the mobile travel platform strategy involved in the business model for system analysis and integration.In the size of the market in the process of expanding,mobile platform as a new type of industry business travel,received extensive attention of the market as well as the various government departments T travel car companies in the mobile platform in the process of research,also analyzed how to better achieve transformation and development of enterprise,the establishment of the supply chain cooperation middlemen and consumers personalized,driven by the reform of welcomed the trend and get a new form of competition and cooperation In the process of exploring the realization mechanism of supply chain cooperation strategy and its industry advantages and the sources of risks,the synergistic effect is helpful for the company to achieve product differentiation while reducing costs and finally establish the cooperative advantage of supply chain.This process is not a one-step process.Establish a vertical closed industrial chain in specific industries,consolidate the ecological infrastructure,establish an open mobile travel platform,form a multi-industry collaborative supply chain cooperation,and give play to the industry advantages different from the traditional core competitiveness.With T-motor corporation as an example,this paper on the basis of related theories and literature review,travel for its mobile platform development strategic environment analysis,strategic business development strategy is put forward to supply chain cooperation,and the principle of spatial layout strategy T-motor corporation mobile platform development strategy choice,and put forward the financing platform technology innovation strategy and organizational change strategy,strategic implementation safeguard measures.