Research On Marketing Strategy Optimization In China For ESPEC Environmental Simulation Test Equipment

The marketing of the environmental simulation test business belongs to the eategory of industrial product marketing,and also belongs to the kind of marketing among organizations.It is mainly aimed at groups or an organization,not marketing for individual consumers.The enterprises in the environmental simulation test business are essentially different from the consumer product marketing when conducting marketing activities.In view of this article,the in-depth analysis and research of the environmental simulation test business marketing strategy not only has theoretical value,but also has practical significance.This article first analyzes the purchase behavior of industrial products in the environmental simulation test business,the decision information required by the five different stages of the procurement process,the influencing factors of the purchase behavior,and the procurement needs of different user types.The article introduces the environmental simulation test business under the background of“Made in China 2025,,analyzes the China marketing environment of ESPEC,and adopts the forward-looking test technology,advanced product performance and diversity of production materials.The advantages of service quality and other advantages in the industry are demonstrated and played,and the achievements of the enterprise in the environmental simulation test business industry based on the Chinese market for more than 20 years are explained.The external factors such as the threat of competition in the Chinese market and the influence of the adjustment of the national policy in recent years,as well as the intermal factors of the integration force of the ESSC China market team were objectively elaborated.On this basis,the Chinese market strategy and specific strategies of the ESPEC environmental testing business are described,and the 4P marketing mix content of the China market of ESPEC is comprehensively introduced.And through the research on the marketing strategy of the ESPEC Group and the segmentation of the Chinese market,it dearly shows how ESPEC has segmented its target eustomers and segmented its products,How to use the marketing mix to achieve the ESPEC group,s marketing strategy objectives in the Chinese market provide a market strategy solution for peers in the environmental simulation test business.In addition,through the theoretical knowledge of marketing and the actual marketing experience of the ESPEC Group in the world,this paper analyzes the real problems of price and communication in the marketing mix strategy of ESPEC in the Chinese market.Using the combination of theory and practice,the idea of integrating and implementing the localization of ESPEC Environmental Instruments(Shanghai)Co.,Ltd.in China,according to the marketing theory,intuitively describes the Espek environment in China.Simulate the core features of products,prices,channels,and promotion communication in the test business field,so as to optimize the research on low-cost competition,channel cooperation,brand promotion,etc.in the marketing strategy of ESPEC's environmental simulation test business.Therefore,practical optimization suggestions are proposed.