Research On Optimization Of Great Wall Motor Company’s Working Capital Management

Working capital management has become the focus of contemporary entrepreneurs and financial workers.Enterprise must abandon the traditional management ideas and methods of working capital,through the modern financial management concept to guide the management of enterprises,to improve the ability of enterprise working capital management,to reduce the financial risk.In recent years,China’s automobile sales volume has long been the world’s first,but the increasingly severe economic environment,as well as the price reduction of joint venture brand cars,have a certain impact on the independent brand car enterprises.The author selects Great Wall automobile as the research object,reads domestic and foreign literature and periodicals related to working capital,analyzes the financial data of Great Wall automobile from 2013 to 2017,and compares other companies in the same industry.Based on the channel management theory,the author finds that Great Wall automobile has certain problems in its own working capital management,such as the occupation of marketing channel capital.At the same time,on the theoretical basis of industry chain coordination,the author finds that Great Wall automobile’s industry chain financing cannot meet the overall needs of enterprises,and the financing channels are single.In view of the above problems,the author designs corresponding solutions.Firstly,regarding the financing problem,the proposal of establishing a financial sharing platform is put forward on the supplier side,the dealer side is aimed at the financing difficulty of dealers to accelerate the process of collaborative development between manufacturers,dealers and Great Wall finance company.At last,the Great Wall automobile marketing informatization was put forward aiming at the capital occupation of marketing channels.Under the theory of customer relationship,the design scheme of constructing CRM system combining WeChat was put forward to accelerate the return of enterprise capital.The author puts forward that enterprises should integrate the idea of industrial chain collaboration into corporate culture and establish relevant standards and resource allocation in financing.In order to improve the management of the working capital of the marketing channel,this paper puts forward some measures to guarantee the marketing informationization,including improving the quality of the related technical personnel and improving the after-sales service.This paper tries to improve the working capital of Great Wall motor through the implementation of optimization scheme and the improvement of safeguard measures,so that the enterprise can move forward steadily in the depressed environment.The research on Great Wall automobile enriches relevant cases of the study on the optimization of working capital management in the automobile manufacturing industry,which not only provides practical guidance and reference significance for the automobile manufacturing industry,but also for other industries.