Research On Marketing Strategy Of Power Generation In Beijing Tianjin Tangshan Area Adapting To Electricity Market Reform

Since the beginning of 1980s,more than half of the countries in the world have carried out electricity market reform.In this historical period,many countries have undergone the reform of the electric power system of "breaking monopoly,deregulation,introducing competition,pluralism of main bodies and market economy".This worldwide reform tide aims at improving efficiency,reducing costs and improving quality.The aim is to establish market competition mechanism as a way,and the aim is to try.In order to establish a power market suitable for the actual situation in China,various countries have carried out various reform paths and tried various market models under different institutional conditions.Since the launch of a new round of electricity reform in China in 2015,electricity market-oriented transactions have been in full swing all over the country.In order to occupy an advantageous position in the increasingly fierce market competition,it is necessary to conduct in-depth analysis of the impact of electricity market-oriented transactions on power generation enterprises,and on this basis,to analyze and establish power generation marketing strategies.This model provides a theoretical basis and reference for electricity market pricing.On the basis of reading domestic and foreign literatures,this paper thoroughly analyses the relevant background information of power system reform,briefly expounds the general situation of production and operation of power generation enterprises,and analyses the current situation of power market-oriented transactions in Beijing-Tianjin-Tangshan region,so as to provide an insight into the impact of various types of market-oriented transactions on power generation enterprises in Beijing-Tianjin-Tangshan region.Lay a theoretical foundation.Then,this paper focuses on the analysis of power generation marketing strategy in Beijing-Tianjin-Tangshan regional power generation side,and establishes a transaction model based on power generation side.On this basis,the economic benefit evaluation index system of Beijing-Tianjin-Tangshan regional power generation marketing strategy is constructed,and the application simulation of the economic benefit evaluation model is carried out to facilitate the application and decision-making of the quotation link in the actual power market trading work.At the same time,it is also analyzed that power generation marketing strategy of power generation enterprises should start with strengthening internal control management,reducing power generation coal consumption,improving coal purchasing capacity,and lowering the unit price of standard coal.In this paper,through in-depth analysis and research of the Beijing-Tianjin-Tangshan regional power market,based on the current electricity market trading rules,a systematic study is made from the perspective of power generation marketing strategy,and the correct direction and path of power generation enterprises in the current round of power reform are found in response to market changes and scientific decision-making and quotation.The research idea is representative,which expands and enriches the research content of power generation marketing strategy based on power generation side market.The results of this study not only help the power generation enterprises in Beijing,Tianjin and Tangshan to participate in the local electricity market transactions scientifically,but also provide a useful reference for other domestic power generation enterprises.