Research On The Application Of Interactive Devices In Retail Space

With the development of society and the progress of science and technology,human consumption patterns have undergone great changes.After planned consumption,free purchase and quality consumption,an interactive experiential consumption pattern is ushered in.At the same time,people have higher and higher aesthetic requirements for things.At present,traditional retail and online retail can no longer meet people's consumption demands.Consumers begin to yearn for a personalized consumption mode,so as to experience a consumption environment that combines scene service,participation experience,real scene exhibition,instant view and instant purchase,and art and technology.Therefore,the integration of interactive devices can exactly make up for the deficiency of the online + offline consumption environment,and effectively select,utilize,transform and combine the material and cultural entities consumed in daily life,so as to distinguish new artistic forms showing individuals and spiritual and cultural implications.Nowadays,many commercial Spaces of interactive installations have been applied in foreign countries,such as China pavilion of expo milano 2015,deutsche bank brand space exhibition hall,Copenhagen museum,etc.,and more attention has been paid to interactive installations in large-scale interactive installations exhibitions in China.It can be seen that interactive devices will be well applied and expressed in the future retail space design.This paper mainly studies the application of interactive device in retail space design,analyzes the relationship between interactive device design and space from different directions and levels,and discusses the relationship between the two.The first part of this paper describes the background,purpose and significance of the topic,the object and content of research and the research status at home and abroad,for the application of interactive devices in retail space design laid a theoretical foundation;The second part focuses on the theoretical analysis of the nature and form of retail space design,providing design ideas and directions for the design and analysis of s.deer nanjing concept store below.The third part provides design basis for the interactive device design of s.deer nanjing concept store,analyzes the concept and characteristics of the interactive device design,and understands the type and application principle of the interactive device design.The fourth part is to further explore the specific application of interactive devices in retail space and analyze theintroduction of interactive devices in retail space design and the problems faced by the design of interactive devices.The fifth part summarizes the above theories and design methods,and then applies them to the analysis and exploration of the actual case of s.deer nanjing concept store design,which further verifies the feasibility of combining the interactive device with the retail space design.The last part is the summary of the full text,combined with the practical experience of graduation design,expounds my understanding and prospect of the interactive device in the design of retail space.