Research On Design Application Of Interactive Installation Art In Commercial Space

With the rapid development of science and technology and the prevalence of modernism,installation art has been injected with new vitality and emerged for its unique artistic form of expression.At the same time,the process of urbanization makes commercial buildings in cities rise one after another,and the scope of urban commercial space is expanding.People’s demand in the commercial space also changes.Customers are no longer satisfied with the basic shopping function of the commercial space,but are more keen on the consumption experience gained in the shopping activities.The shaping of commercial space environment is a reflection of the characteristics of group social relations in the process of urbanization,and the commercial environment is closely related to the development of urban material life and spiritual needs.The focus of commercial space design has gradually transited from material space to consumption experience.Commercial space,a place to carry the daily life of citizens,serves as an important link between customers and interactive installation art.As an avant-garde public art form,interactive installation art attracts public participation with its novel multimedia media and strong sensory experience,and improves the public’s aesthetic level of art imperceptibly.Interactive installation art in commercial space conforms to the development trend of commercial space,which plays an important role in shaping the environment of commercial space and improving the consumption experience in commercial space,thereby enhancing the vitality of commercial space.Based on the theory of consumer behavior and art design,this paper aims to study the design application rules of interactive installation art in commercial space under the theoretical context of consumer experience.By defining the concept of interactive installation art,this paper illustrates the intrinsic characteristics and artistic manifestations of interactive installation art.Based on the classification of different commercial spaces,this paper sorts out roles of commercial space.Regarding the investigation and summary of the current situation of interactive installation art in commercial space,this paper explains the design strategy of interactive installation art in commercial space.By referring to the excellent cases at home and abroad,this paper analyses the application forms,design methods and situation building methods in commercial space.Based on the design and application theory of urban public space installation art,this paper summarizes the referential significance of interactive installation art in commercial space design.Besides,this paper defines the concept of commercial space and elaborates on the consumption experience in commercial space.Taking the shaping of the commercial space environment as the guidance,the interactive installation art as the carrier and the interactive experience as the core,this paper studies the design method of the interactive installation art in the commercial space.This paper looks into the positive role,development prospects and problems of interactive installation art in the application of commercial space design.Furthermore,the application research of interactive device art in commercial space in this paper may provides ideas and reference for the scientific application of interactive device in different types of spaces.