Research On The Development Strategy Of Electric Vehicle Charging Facilities Business In Quanzhou Power Supply Company

With the development of industrialization,human beings are increasingly demanding energy,traditional energy is difficult to meet the rising demand,and the energy crisis and accompanying environmental problems are getting worse.In the report of the 19 th National Congress,the concept of green travel was put forward,and the promotion and use of new energy vehicles,especially the use of pure electric vehicles,was placed in a more prominent position.While satisfying people's travel,electric vehicles have also played an important role in reducing environmental pollution.At the same time,electric vehicles have also provided unprecedented opportunities for China's automobile industry.Rapid development of electric vehicles is an important opportunity to achieve overtaking in the automotive industry.With the development of electric vehicles,the emerging industry of electric vehicle charging market will emerge.The construction of charging infrastructure is an important link and basic guarantee for the promotion and application of electric vehicles.For grid enterprises,the industrial chain of electric vehicles and charging facilities has led to further growth in sales of electricity.The charging facilities business will become an important profit growth point in the future.Quanzhou has a good economic foundation,a relatively flat terrain,and a heavier task of smog prevention.It is one of the three regions with rich experience in electric vehicle operation in Fujian Province.It is a key development city for the charging infrastructure of the 13 th Five-Year Plan in Fujian Province.As a power grid enterprise,Quanzhou Power Supply Company has begun to enter the field of charging facilities,but the scale of business and profitability have yet to be broken.Compared with other main business of the company,the investment and revenue of the charging facilities business are at a very low level.Layout charging facilities business is a crucial part of the transition of Quanzhou Power Supply Company to integrated energy service providers.In the future,the charging facilities business will gradually develop into the main business of Quanzhou Power Supply Company.Therefore,the company must strategically manage the development of the charging facilities business,and upgrade it to the overall strategic level of the enterprise to ensure the healthy development of the business and steady progress.Taking the charging facility business of Quanzhou Power Supply Company as an example,this paper uses the basic theory of enterprise strategic management,analyzes the current situation and trend of electric vehicle and charging infrastructure industry,and conducts a comprehensive analysis of the internal and external environment of Quanzhou Power Supply Company.The strategic proposal of Quanzhou Power Supply Company to support the development of electric vehicle charging facilities business is mainly reflected in the promotion of the company's operation scale,technical resources,brand advantages,talent advantages,strengthen business operations,strengthen market response speed,analyze customer demand,and clarify Position the company's development direction.Transform the functions of relevant departments of the company's business and absorb quality management experience.Explore new modes of cooperation and control costs to increase efficiency.The research in this paper has certain practical guiding significance for the strategic planning and development of the charging infrastructure business development of Quanzhou Power Supply Company in the future.