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Research On The Expression Of Chinese City Image Propagandistic Video From The Perspective Of Visual Culture Transformation

Posted on:2020-02-29Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y WeiFull Text:PDF
GTID:2392330590484410Subject:Urban and rural planning
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The beginning of the Chinese city image propagandistic video was “Hello,Weihai” published by Weihai City in 1999.As a result,China began to shape the image of the city through city imagery represented by the city image propagandistic video.In 2017,the Urban Imaging Academic Committee of the China Urban Planning Association was established,which marked the beginning of taking city imagery into the perspective of Chinese urban research and became a new field of urban research in China.Imagery is one of the important expressions of visual culture.The study of visual culture needs to consider the social,economic and cultural background behind it.After the rapid industrialization of China from the 1990 s to the 2000 s century,China has been in the transition period from modern society to post-modern society.At the same time,China's visual culture has begun to transform.Therefore,this thesis chooses to use the city imagery in visual culture as the starting point to study the Chinese city image propagandistic video under the background of post-modern society transformation.The following three topics are the focus of this thesis.First,reflect on the relationship between city imagery and urban space.Second,sort out the evaluation system of Chinese city image propagandistic video under the transformation of visual culture.Third,base on the analysis of Guangzhou city image propagandistic video,the changing trends in the transformation of visual culture is obtained.The research methods in this thesis include literature analysis and analytical induction.The literature analysis method firstly studies the relationship between urban space,city imagery,city image and city marketing through the study of visual cultural characteristics in modernism and postmodernism,and constructs the values of evaluating city image propagandistic videos.City imagery can reconstruct the meaning of urban space by transmitting information to the audience,thus completing the representation space or lived space of Lefebvre,which is the image-based reproduction of city space,and the image-based production of city space in different eras.It will show different values of emphasis,namely the reality under modernism and the illusion under postmodernism.The analysis and induction method first studied the characteristics of the Chinese city image propagandistic video.The Chinese city image propagandistic video and the city master plan have similarities in terms of organization,purpose,and content.Both are a form of propagation that carries the official will.In the production process of the two,the background of the times is a common premise,and the propagandistic video as a kind of image,its production is influenced by cultural trends and aesthetic trends.It can be argued that the evaluation system of the Chinese city image propagandistic video should be built around these three influencing factors.In the empirical research section,this thesis makes a comparative study on the city image propagandistic videos of Guangzhou City in 2010 and 2018,“The Millennium Goat City,The Pearl of the South China” and “Heard the bloom,The Symphony of the City”.Firstly,the two propagandistic videos were textualized by means of semiotics,and then analyzed by the values and evaluation system constructed in the previous article,and the changing trend of the Guangzhou city image propagandistic video to the postmodern visual culture was demonstrated.
Keywords/Search Tags:city image propagandistic video, visual culture transformation, modernism, postmodernism, image spatial production
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