Research On The Communications Of Visual Signs Of The City For Promoting Image Of City Brand

With the pace of globalization, information and worldwide urbanism, competition and cooperation together affect cities and even regions that surrounding us. City itself actually becomes a"Brand"—the conception"City Brand"has been confirmed it's importance and value in recent researches. Besides, Brand certainly will shows it's confidence to participate in the tendency of image competition era.This thesis trys to make discussions about how to promote City Image by Visual Signs of the City and it's effective communication. On the basis of cities'present conditions, Firstly, introduce some subjects that are necessary related to this thesis; Secondly, stand in a general altitude to break the bounds of different subjects to make discussions about one theme in a many-sided way, including two methods of correlation and analogy; Thirdly, try to propose some feasible measures or schemes based on the aboved mentions. Totally, this thesis shows both the value of intellect and practice.On the basis of reasonable position, City Brand should think of it's extensive markets and classify the targets. By using"Visual Signs of the City"to penetrate into the research. City Visual Signs together forms a independent system that shows significance for City Brand. As a long-lasting cultural impetus, on the one hand, they have original sign meanings, on the other hand, we are eager to think deeply about how to better it's communication environment, thus the new Visual Sign System can effectively promote Image of City Brand—raise to higher level.With the point of"Consuming Globally, Thinking Locally"and sustainable, scientific, harmonious city development, the thesis actually gives expression to both aspects: politics, economy, culture of the city be all promoted; Visual Signs of the City be truly become cultural capital in historic and practical sense.