| This research uses the experimental research method of cognitive neurology ERPs to explore the electrophysiological characteristics toward morphological design,which in this time represented by the schematic form of product function,and to explore the visual recognition mechanism toward general visual morphology from the perspective of the balance of aesthetics of the basic form of design.1.On the research issue,the semantics of the product form is explained as the functional schematic basis of the product form,and further illustrates the typical representativeness of the product function schematic form in the product form,and the importance of the study function schematic form.2.The purpose of this research is to clarify the semantic characteristics of morphological design and its relationship with user needs from a physiological point of view.The schematic form of the function selected in this topic is based on the semantic characteristics of the morphological design.The product function schematic form is the entry point,which helps to objectively grasp the correspondence between product form and user demand.3.In terms of research methods,it was determined to utilize ERPs brain electrical test methods with high temporal resolution in the field of cognitive neurology.This paper expounds the transformation of design evaluation research from explicit measurement to implicit measurement from the research status at home and abroad,and expounds the current situation of empirical research in art and design.This is the field of cognitive neurology to aesthetics.Leapfrogging like this will become the basis for experimental research on implicit physiological science in design-related issues.4.In the research content,the research path of morphological design based on the cognitive neurological experimental method and the neuro-aesthetic theory is summarized into two.One is the cognitive characteristics of the visual form that is biased toward the basic research,and the other is biased toward the evaluation study encodes existing art or design forms and explores their visual cognition effects.Two experiments were carried out based on the two paths of design scientific research summarized in this paper.5.Experimental research results show that the physiological experiment method of cognitive neurology can effectively measure the visual adaptability and functional schematic of morphological design,and the extension of the subject can be carried out from the perspective of visual cognitive mechanism,morphological function,and physiological experimental methods.The innovation of this research is to combine the cognitive neurological measurement method with the design problem.By refining the evaluation object and strictly controlling the variables,the conclusions between the product form and the user’s needs are obtained.Academically,it can lay a foundation for the study of design morphology based on cognitive neurology,and in practice can provide accurate functional indicators for people’s design concepts. |