Study On Visual Quality Evaluation Of Interpretation Brand In Shenyang Forest Zoo

The zoo is a place for the public to popularize animal knowledge science and publicize animal protection education.The commentary card plays an important role as an important means for the zoo to educate and educate tourists.This paper takes the interpretation card of Shenyang Forest Zoo as the research object.Through the field investigation and eye movement experiment method,the survey on the interpretation of the interpretation card is carried out,and the Shenyang Forest Zoo commentary card is compre hensively and fully analyzed,and the preliminary conclusion is drawn.After that,the interpretation cards of different design forms were selected as the object,and the subjects were selected to perform eye movement experiments,and the analysis conclusions of the four design forms of the interpretation form,shape,setting background and height were verified and complemented.According to the results of the investigation and experiment,the corresponding conclusions are put forward,and the corresponding suggestions are put forward to make the commentary card more attractive to tourists and meet the needs of tourists.Give full play to the scientific explanation function of the zoo commentary card,enhance the awareness of animal protection of tourists,and draw closer to urban humans and The relationship between nature also attempts to provide a reference for the design of similar comprehensive urban zoo commentary cards.Through the tourists' perception evaluation analysis of the commentary card,it can be known that:(1)The overall satisfaction degree of the visitor's commentary on the content,shape,placement position and interpretation card design of the zoo is less than 3.5 points,which indicates the overall planning of the Shenyang Forest Zoo commentary card.Poor quality.In the investigation of the research site,it was also found that the commentary cards often have missing,damaged,occluded and unreasonable materials;(2)field surveys have found that visitors' expectations for commentary content are generally higher,except for the popularization of animal species.The two habits of animal life habits,compared with the expectations of the content of the explanation,the tourists do not have a deep impression on the interpretation content in the garden,there is a big difference between the two.This shows that the commentary in the garden is not rich enough to meet the needs of the visitors.Through the results of eye movement experiment path map,hot spot map,eye movement data and subjective evaluation,it can be known that:(1)when the experiment content of the commentary card is set on the right side of the animal picture,the subject can form a good picture between the picture and the experiment.Visual flow is more conducive to human reading;(2)Vertical commentary cards and commentary cards with animal images can attract the attention of the subjects more quickly and stimulate the reading desire of the participants to a greater extent.When the image of the garden is more co mplicated,the attention of the subjects is easily dispersed,which affects the reading of the commentary cards.At the end of this paper,the relevant suggestions for improvement of the interpretation card design of Shenyang Forest Zoo are put forward,such as appropriately increase the scope of interpretation knowledge,increase the interpretation of animal forms,and form the unified interpretation card design.