Research On Satisfaction Enhancement Strategy For Key Customers In Power Supply Company Of L

This paper deal with a new round of power system reform,gradually breaking the monopoly of power grid enterprises to change the purchase and sale of the situation,market players to promote direct trading,the market plays a decisive role in the allocation of resources in the transformation of reality,the introduction of new thinking,the use of Internet information technology,the innovation of the service carrier,optimize the marketing mode,to improve the service level and improve the satisfaction of thinking and exploration,continue to maintain the power company's market competitiveness and profitability,customers,company and social benefits three parties to achieve a win-win situation.Big customer management is the inevitable result of the development of customer centered thinking and relationship marketing.It's a win-win idea,which brings important benefits and opportunities to increase profits for buyers and sellers.This paper analyzes the marketing situation of L power supply company,through the satisfaction survey analysis,elaborated by large customers for the L power supply company and the importance of the L power supply company sales environment are summarized,the introduction of customer marketing management theory,put forward the customer satisfaction index system shows that,at this stage L power supply company we should implement the marketing strategy,and how to enhance the good and lasting relationship between electric power supply company and customers are: the L city power supply company should pay attention to the transformation of marketing mode,brand image and service attitude while paying attention to power supply performance.We should deepen customer relationship management and get more customers' satisfaction,so as to win new customers,so as to better adapt to the new pattern of the contemporary electricity market..