Research And Application Of Phoenix Bird Patterern In Pinguao Tourist Souvenir

In recent years,China's tourism industry has developed rapidly.Tourist souvenirs are of great significance to enhance the image of tourist attractions and stimulate the growth of tourism economy.Although Pingyao tourist souvenirs have developed to a certain extent with the economic progress,there are still many problems at present.In view of this situation,this subject studies the development of Pingyao tourist souvenirs through in-depth understanding of Pingyao's history and culture,and puts forward corresponding souvenir design schemes to enrich the diversity of Pingyao tourist souvenirs.First of all,the development status and unique history and culture of Pingyao ancient city are analyzed and studied,and the undeveloped cultural elements are selected.Secondly,through on-the-spot investigation,the existing problems and the direction for improvement of Pingyao souvenirs are analyzed,and the current design trend of souvenirs is obtained.The arrival of the creative era provides a new opportunity for the dissemination and development of traditional cultural resources in the contemporary era.This topic analyzes and thinks from the perspective of the combination of traditional patterns and creative design.Finally,the phoenix bird habitat platform with beautiful legends forgotten by everyone in Pingyao is selected for development and design.At the same time of designing tourist souvenirs for Pingyao Phoenix Bird Terrace,Chinese traditional patterns and phoenix bird patterns are added to take this opportunity to let tourists understand and pay attention to China's phoenix bird culture,to make the finishing point for the design of tourist souvenirs,and to develop and research tourist souvenirs with practical functions in combination with the development trend of tourist souvenirs in modern society.China's 5,000-year history has left a wealth of cultural wealth.Inheriting and carrying forward the traditional Chinese culture can create great value while allowing more people to understand and identify with their own culture.Therefore,as one of the creative industries,tourist souvenirs also need to keep pace with the times and attach importance to product development and packaging design.To sum up,through understanding the importance of the phoenix roosting platform in Pingyao's history,as well as the history and legends behind it,searching for relevant documents and relevant materials,using illustration to transform it into visual effects,developing and designing a set of special and meaningful tourist souvenirs.The purpose is to arouse people's attention to Pingyao and phoenix bird culture through the dissemination of tourism souvenirs,to promote the development of Pingyao tourism,and to provide new creative ideas for the design and development of other similar themes of tourism souvenirs.