Research On The Application Of Marine Cultural Symbols In The Design Of Tourist Souvenir

At present,the creative industry has become a distinctive feature of global economic development.Many countries put forward the concept of "building the country through culture".China has put the cultural industry into the national strategy and put forward the industrial diversification plan to develop it into a pillar industry.With the implementation of the "cultural power" strategy,in recent years,cultural and creative industries have gradually become popular,especially in some cities where tourism is the pillar industry and creative products are constantly emerging.The product has the skill and wisdom of creative people and is suitable for modern aesthetics.At the same time,in education,aesthetics and use,cultural and creative products also give full play to spiritual power,good aesthetic consciousness and reasonable functional cultural value to meet people's needs.As an important tourism city in Shandong Province,Qingdao has profound cultural heritage and rich tourism resources.Because of its long coastline,it enjoys the reputation of romantic city and coastal city.As a famous historical and cultural city in China,Qingdao has always attached great importance to the development of cultural and creative industries,as well as the pilot city of cultural system reform and the first batch of public cultural service demonstration areas in China.Under the background of the prosperity and development of cultural industry,Qingdao's cultural and creative industry has great development potential.In order to improve the recognition of marine cultural creative products and enrich the connotation of marine cultural creative products.This paper uses the design methods related to Semiotics to design new ideas for the form of marine cultural products,and applies morphological structure,context and rhetoric methods to the design of marine cultural creative products.It focuses on the analysis of the form and semantics of marine cultural creative products from the aspects of product function,material,color,environment,emotion and other elements.By studying the relevant elements of the form and semantics of marine cultural creative products,the marine rescue and tableware series products with marine cultural symbols are designed to further clarify the modern blue marine civilization dominated by the symbolism of marine cultural creative products.Starting from the reality,this paper expounds the significance of the research,and discusses its future development trend and limitations.In the practice of artistic creation,marine cultural symbols are reflected in different artistic forms,so as to better integrate marine culture into the design of regional cultural and creative products.At the same time,it can improve consumers' marine consciousness,bring the spirit of development and compatibility and the content of marine ecological civilization into our daily life,and make this concept and consciousness influence everyone imperceptibly,and change life through design.