Study On The Development Strategy Of Shanhaiguan Shipbuilding Industry Co.,LTD Offshore Engineering Equipment Manufacture

Shanhaiguan Shipbuilding Industry Co.,Ltd.(hereinafter referred to as SHGSIC)as a large state-owned enterprise mainly engaged in ship repair and shipbuilding,has inevitably encountered some difficulties in the financial crisis since 2008.It is necessary to hedge the risk of ship repair and shipbuilding by formulating a reasonable strategy to develop offshore engineering equipment manufacturing,Consume excess production,forming a new economic growth point,thus helping enterprise to tide over the crisis,and re-embark on the road of healthy development.This paper makes a comprehensive analysis of the advantages and disadvantages of SHGSIC and the opportunities and threats it is facing outside by using the methods of PEST analysis,Porter’s five-force analysis,IFE and EFE matrix analysis and SWOT analysis.Then make the development strategy of offshore equipment manufacturing,and the implementation plan and safeguard measures of the strategy.Firstly,PEST and Porter’s five-force analysis are used to analyze the macro-environment and intra-industry competition environment of SHGSIC,and then a EFE matrix is used to quantitatively analyze the opportunities and threats faced by SHGSIC,so as to comprehensively and objectively figure out the external environment faced by SHGSIC.Secondly,A comprehensive and detailed introduction of the SHGSIC’s situation,and the use of IFE matrix quantitative analysis of the SHGSIC’s strengths and weaknesses,so as to figure out the true situation of SHGSIC.Thirdly,SWOT analysis method is used to comprehensively analyze the internal and external factors of the enterprise,and a series of combination strategies are analyzed and commented.Finally,Based on the above analysis,the mixed strategy should be chosen for the development of offshore engineering equipment in SHGSIC.The strategic is to strictly control the project cost and potential risks,build a sound market and agency network,build a professional personnel and management system,then eventually form a series of continuous offshore engineering construction projects,And then build a detailed strategy implementation safeguard measures to escort the smooth implementation of the strategy.The analysis and conclusion of this paper has certain practical significance and application value for the development of offshore engineering equipment in SHGSIC.At the same time,it has certain reference significance for other enterprises in related industries.