Development Strategy Research Of Changchun Lianyou Machinery Manufacturing Co.,Ltd

The concept of Industry 4.0 has become the "wind vane" for the global development of the manufacturing industry.The China Manufacturing 2025 plan is also officially landing,with a new round of manufacturing industry science and technology revolution with intelligent manufacturing as the core,more and more development direction for China’s manufacturing industry.Has had a profound impact.The automobile economy in Jilin Province plays a pivotal role in the country.As the capital city of Jilin Province,Changchun’s pillar industry automobile manufacturing industry is the key target for upgrading.In recent years,although the total output value of industrial enterprises above designated size in Changchun City has been rising,the actual growth rate has declined.Under the guidance of Industry 4.0,the manufacturing industry in Changchun has undergone earth-shaking changes in production mode,management mode and service mode.Manufacturing automation,intelligence and digitalization have led the development direction of the future manufacturing industry.Changchun Lianyou Machinery Manufacturing Co.,Ltd.is a private auto parts manufacturing enterprise,mainly providing production support for FAW Volkswagen and FAW Jiefang.In recent years,due to technological advancement in the automotive industry,the replacement of parts and components has accelerated,and similar competitors have increased.In addition,the internal management of the company is relatively backward and lacks a clear development strategy,which makes the performance of the enterprise in the parts manufacturing market not optimistic.It is necessary to enhance product competitiveness through technological advancement or product transformation,and strengthen internal management to enhance the comprehensive strength of the enterprise.Inside and outside have been able to overcome this difficulty.At the same time,the arrival of the Industry 4.0 era has brought many new opportunities and challenges to enterprises.If enterprises do not upgrade their competitiveness,they are destined to be eliminated by industrial transformation,helping enterprises to successfully complete the transition from traditional manufacturing to intelligent manufacturing.Solving the problems in the development process is the main purpose of this paper.Through the analysis of the status quo and problems of Lianyou Machinery Manufacturing Co.,Ltd.,using PEST,SWOT and other analytical tools,the internal development of Changchun Lianyou Machinery Manufacturing Co.,Ltd.,the external macro environment,and the industrial robot manufacturing field that the company wants to engage in in the future are analyzed.The prospects were systematically analyzed,and the problems faced by Lianyou Machinery Manufacturing Co.,Ltd.and the development problems were found.The development goals,paths and development strategies of Lianyou Machinery Manufacturing Co.,Ltd.were formulated.The company will implement the OEM-ODM/OEM-OBM/ODM/OEM strategy.The company will initially develop some OEM products while putting some energy into its own brand building,but will not abandon the OEM production from start to finish,and guarantee its own economy.At the same time,the company will increase its R&D efforts,build its own sales network,and strive to make the company bigger and stronger,and become a comprehensive enterprise integrating production,R&D and sales.Lianyou Machinery Manufacturing Co.,Ltd.should use the state to support the development of high-tech manufacturing industry and revitalize the old industrial base in Northeast China,and develop a modern enterprise management strategy,financial management system,inventory management system,and talent management system to assist the enterprise as a whole.The implementation of the development strategy will help the company to move forward steadily,replace the drawbacks of family management with new management models and methods,and ensure that Lianyou Machinery Manufacturing Co.,Ltd.has its own place in the field of robot manufacturing through technological improvement and product development.