Research On Mongolian Nadam Theme Creative Product Design

As an important part of traditional Mongolian festival culture,The Nadamu theme cultural and creative product design is closely related to the people's life in Inner Mongolia.With the rapid development of economic globalization,China's cultural industry has prospered,providing new opportunities and challenges for the development of cultural and creative industries.This paper analyzes the advantages of Wenchuang product resources development with Mongolian Nadam as the theme,refines the cultural connotation of festivals,and uses the three-level theory of emotions to explore the diversified development trend of Wenchuang products.How to realize the transformation of Nadam's theme cultural value attribute into a product that meets the user's aesthetic needs is an important issue in the field of Mongolian Nadam's theme.This paper firstly uses the literature research method to sort out the relevant literatures on the Mongolian Nadam culture and the research status of Wenchuang products.Secondly,it uses the field survey method to visit the Inner Mongolia Museum to understand the types and sales of Wenchuang products in Inner Mongolia.The questionnaire survey method is used again.To investigate the consumer's understanding of Mongolian Nadam and the aesthetic needs of users for Wenchuang products.Finally,through comparative research,compare and analyze existing domestic and foreign cultural and creative products,summarize the innovation path of Wenchuang products,and develop Mongolia.The unique cultural and creative products of the family,the form and characteristics of the Mongolian Nadam cultural elements throughout the design process.By discovering,mining and optimizing the Mongolian Nadam culture,using its cultural characteristics to interpret cultural and creative products,improve market competitiveness andinfluence.This paper is divided into four parts.First,the cultural value attributes,the history of the development of the Mongolian naadam,the status quo and festival customs,sports competition,cultural beliefs and other aspects of the Mongolian naadam research;Second,analyze the current situation of cultural and creative product development,summarize,summarize and summarize the use characteristics,cultural attributes,practical category structure relationship and other aspects of cultural and creative products,and extract the cultural characteristics of Mongolian nadam.Thirdly,the design principles and methods of cultural and creative products are analyzed to analyze the psychological needs of users,and the application of the design principles of cultural and creative products in nadam of Mongolia is analyzed from the perspectives of emotional design instinct,behavior and reflection.Finally,through the method of cultural and creative product design,nadam themed cultural and creative products are designed and produced,which are spread and promoted by virtue of existing advantageous resources to form a cultural and creative industrial chain.The research focus and difficulty of this topic lies in how to grasp the psychological needs of consumers,that is,how to reasonably transform the Mongolian nadam culture and design,as well as the design scheme and the innovation of craft production in the realization process.From the design orientation,design principle and design method of three aspects,for Mongolian the festival theme wen gen product design and development of targeted research and development system,so as to highlight the Mongolian culture and practical function,life demands for the product range,high art aesthetic characteristics,satisfy the public's psychological consumption demands,improve the Mongolian chief of the artistic value of culture,as the inheritance and carry forward the Mongolian traditional culture,and our country to contribute to the rapid development of the industry,thus to achieve the social benefit and economic benefit and win-win.