Mongolian Barbie:Cultural Innovation Product Design In The Context Of Contemporary Cultural Consumption

Given the era of cultural consumption,the consumption behaviour of people reflects the most direct response to social and economic development.Simplified reproduction,generalized cultural characteristics,unclear subjects of cultural consumption,weak consumption experience and separation from the contemporary consumption context are the current status of the development of cultural and creative products in most ethnic areas.Barbie doll,as an influential cultural icon in the late20 th century,provides a model of popular culture for cultural consumption.From the perspective of cultural consumption,this paper studies the creative products of cultural innovation products.By summarising the characteristics of contemporary cultural consumption and integrating the aesthetic preferences of the main cultural consumers,it derives the innovative methods and strategies of "Mongolian Barbie" cultural innovation products,so as to meet people’s increasingly developing cultural consumption needs in the new era.Based on the combination of cultural consumption,Barbie culture and national culture,it ensures that the creative products are in line with the requirements of the era and creates ideas for the design of creative products for contemporary cultural consumption.The research process firstly adopts the method of bibliometrics to analyze the main research hotspots of museums’ cultural creation in recent ten years.In addition,case studies are carried out on some typical samples of Chinese natural history by means of empirical research and industry investigation,and the cognition and identification of cultural symbols,consumption experience summary and expectation are summarized and analyzed.Through the overview of cultural consumption and creative industry,this paper analyzes the development status of cultural innovation products at home and abroad and other typical cases,summarizes the corresponding experience,and provides a new design direction for the construction of "Mongolian Barbie" cultural innovation products.Furthermore,Furthermore,through the insight of contemporary cultural consumption under the phenomenon of "Barbie",the influence and development of Barbie culture is integrated into the analysis of Barbie under contemporary cultural consumption,thus the enlightenment of Barbie culture to Mongolian Barbie is summarized.Moreover,the cultural genetic map of Mongolian Barbie was developed by extracting the dominant genes（morphological genes,colour genes,pattern genes and material genes）and recessive genes（behavioural genes and semantic genes）of Mongolian Barbie.Ultimately,BERTopic is used to collect the data of the museum cultural and creative store on JD platform,Python software is also used to analyze and summarize the online comment of the creative store in museums,and the creative product design of "Mongolian Barbie" is carried out based on consumers’ consumption behavior.Through this study,this paper abstracted the product innovation of "Mongolian Barbie" as an example to drive the development of cultural and museum-based creative industry as a path study from the perspective of "cultural consumption",and verified the feasibility of the design of cultural innovation products such as "Mongolian Barbie".