Research On Intention To Guide Tourism Products Based On Tam

In recent years,the rapid development of the Internet has spread to all areas:e-commerce,e-payment,artificial intelligence,intelligent home,etc.people's lifestyles have changed,our society is increasing surrounded by globalization and internationalization.Along with the convenience of the Internet,people have explored more new ways of traveling.In modern society,with too much pressure of work,people have the habit of regular traveling with friends or families.There are different kinds of travel Web sites and applications with a variety of tourism products,causing people who want to travel having a variety of options,they can easily choose their destination,plan their trips and generate valuable travel notes by using guide tourism products.This paper is based on the TAM(technology acceptance model)to study factors affecting intention to strategy travel product.An applied TAM Model is established by data collection and analysis,which can be used as guidance to redesign user experience of the product..This Paper consists of six chapters.The first chapter is an introduction of subject background,purpose and meaning,scope and limits,framework and process.Chapter ? is the review of tourism products for the open class.The third chapter is a model based on the TAM to obtain scale design.The fourth chapter is data analysis based on scale and model.Chapter V is design and application.Sixth chapter is research conclusions.