Research On The Performance Of The Midea Transnational M&A KUKA

The 21st century all-new technology revolution has promoted the further upgrading and transformation of the enterprise structure.The traditional business model is no longer suitable for the rapid development of society.The more high-tech and high-intelligence operating model has gradually become the new protagonist of industrial enterprise production management.And as the business of industrial enterprises becomes more and more global,cross-border M&A has become one of the new ways for Mainland enterprises to gain external growth.With the upgrading of the home appliance manufacturing industry and the transformation of consumer consumption psychology,high-end home appliances have gradually become the main competition point for home appliance manufacturing companies.This article takes the case of the largest multinational merger and acquisition in the home appliance manufacturing industry in 2016,the Midea,as an example.The content is divided into six parts: The first part is the introduction,which mainly introduces the research background,research significance,research ideas and methods;The second part is an overview of related concepts,including literature review and theoretical basis.Based on the literature research method,the literature review summarizes the relevant documents at home and abroad.The theoretical basis includes the definition of merger and acquisition,the theory of transnational merger and acquisition motivation,and the evaluation method of merger and acquisition performance.The third part is the case introduction,first to the Midea and KUKA brief introduction,and then to use the PEST theory,from the political,economic,social and technical aspects of the acquisition of the environment analysis,and sum up the reasons.Secondly,introduce the specific process of this M&A;The fourth part is the key content of this article,which mainly includes four aspects: M&A performance evaluation based on event research method,M&A performance evaluation based on financial indicators,M&A performance evaluation based on corporate ability,and merger and acquisition performance evaluation based on non-financial indicators.Comprehensive and targeted analysis of the merger performance;The fifth part is the revelation,mainly based on the fourth part,that is,the performance of the merger and acquisition summarized the relevant revelation,hoping to provide experience and lessons for the multinational merger and acquisition of China’s electric manufacturing industry.