| From "food,accommodation,travel,shopping and entertainment" to "business,culture,knowledge,leisure,affection and trait",with the improvement of people’s material living standard,the need of tourists for the scenic spot’s cultural connotation and cultural experience is improving as well.Therefore,the characteristic tourism derivatives that rich in design sense and bearing the cultural connotation of the scenic spot are gradually popular,and taking more and more important part in the minds of tourists.This topic takes the artistic expression form of the shaman culture as the background launches the thorough research.Firstly,the author discusses the topic from a macro perspective and determines the main research content and research methods of the topic.Based on the previous studies on the general situation of shaman art,the origin of art,the classification of shaman art and the aesthetic semantics of shaman symbols,the author summarizes the theoretical achievements.Then,the author analyzed the background of shaman cultural tourism market in northeast China,conducted a field survey on the existing shaman cultural tourism destination--Wula street town,analyzed the consumer behavior in the form of a questionnaire,and summarized the development status of shaman cultural tourism derivatives in northeast China based on the analysis results.In the part of design practice,first of all,the successful cases of domestic tourism derivatives design are analyzed and the design ideas of northeast shaman cultural tourism derivatives are summarized.Then according to the design content and direction to determine the brand name and positioning and brand design;Finally,the previous research on the theoretical part was reviewed again,and the graphics and patterns with strong usability were extracted for redesign and applied to the design of derivatives.After completing the above content,the most representative part of the works were selected to be displayed and explained in the paper,and the design experience was summarized.With the help of this subject,I hope to inject fresh blood into the tourism derivatives with shaman cultural characteristics in northeast China and help shaman culture to return to public vision. |
