Application Research On Enterprise Value Evaluation Method Of ZB Machinery Manufacturing Company

The relevant theories of enterprise value assessment combine the knowledge of many fields of economics,finance or financial management,and have many applications in practice.The company in this case study mainly produces large-scale construction machinery and equipment such as tower cranes and construction elevators.At present,the majority of construction machinery manufacturing enterprises’financial basis of business decisions is based on the regular accounting statements,with a focus on operating income and profits.However,when enterprises make major decision-making adjustments such as product transformation,it is not enough to focus solely on operating profit The profit of the enterprise is limited to reflect the historical and current state of the enterprise.The decision makers of the enterprise need to understand that their behavior may bring long-term business.The impact of avoiding blind development has adverse consequences for the business.People need to pay attention to changes in the value of the company itself.Because the overall value of the enterprise is closely related to the future earnings of the enterprise,the enterprise value is a reflection of the company’s entire duration of the revenue.Any decision that can have a significant impact on the future earnings of the enterprise will inevitably change the value of the enterprise,and a good business decision should enhance the value of the enterprise.As for how to measure the value of the enterprise,many construction machinery manufacturing enterprises have not paid enough attention to the evaluation method of enterprise value,and are not able to make good use of the results of enterprise value assessment to guide practice.Therefore,it is necessary to study value assessment methods of these enterprises.The main content of this paper is divided into five parts:The first part is the introduction.This part introduces the background and significance of the application research method of construction machinery manufacturing enterprises,summarizes the important ideas and basic theories of foreign enterprise value assessment,and summarizes the research on domestic enterprise value evaluation from four aspects,and summarizes the research methods,the innovation and characteristics of this paper.The second part is a theoretical overview of enterprise value assessment.This part explains the theoretical basis of enterprise value,including the attributes and characteristics of enterprise value,and the value type of enterprise.It analyzes the key drivers of enterprise value and divides it into external drivers and internal drivers.Then it briefly introduces the mainstream enterprise value assessment methods and the application principles of the enterprise value assessment method.The third part is the current enterprise value assessment method and existing problems of the ZB company.Firstly,it comprehensively analyzes the basic situation of the ZB company,then introduces the ZB company’s current enterprise value assessment methods and results,and finally points out the problems existing in current enterprise value assessment method.The fourth part is to improve the ZB company’s enterprise value assessment based on the income discount method.This section first introduces the evaluation idea of the improved evaluation method,and then shows the complete process of evaluating the total equity value of the ZB company’s shareholders using the discounted income method.Finally,the evaluation results are compared with the original evaluation results,indicating the effect of the improvement.The fifth part is the summary and revelation.This paper studies the value evaluation method applicable to construction machinery manufacturing enterprises through the concrete example of enterprise value evaluation.In the practical application,it sums up some problems that are difficult to solve under the asset-based law,and concludes that the income discount method is more applicable.At the end of the paper,several important ways to enhance enterprises value are inferred.