Research On The Experiential Landscape Design Of Cultural And Creative Industrial Park

China is transforming from "made in China" to "created in China".The cultural and creative industries are booming,which have produced certain industrial focus effect,but also encountered some new problems,and the connotation construction needs to be improved.Jingdezhen cultural and creative industrial park has developed rapidly in recent years.Its original intention is to develop Jingdezhen Ceramic Cultural Industry and tourism industry in depth,transform the old industrial remains and old urban areas into cultural and creative focus areas,and promote the development of surrounding economy.According to the 13 th five year plan for tourism development in Jiangxi Province,Jingdezhen will be built into the spiritual highland of the world's ceramic artists and the tourism highland of Jiangxi relying on the massive ceramic cultural resources.Under the background of the rapid development of experience economy and creative industries,the construction of Jingdezhen ceramic culture experience area will be promoted.In view of this,the author from the perspective of experience,combined with the practice projects,to determine the experiential landscape design as the starting point,to explore the optimization strategy of the experience quality of Jingdezhen cultural and creative industrial park.Firstly,this paper reviews the research status of cultural and creative industrial parks and experiential landscape design at home and abroad,grasps the cutting-edge trends of the academic community,and discusses the relevant basic concepts and theoretical basis of experiential landscape design,such as landscape ecology,experience aesthetics,etc.,to consolidate the theoretical research foundation.Secondly,take typical cultural and creative industrial parks at home and abroad as research objects,including overseas Chinese cultural and creative park,Liangzhu Cultural Village "Jade Bird fringe" creative street,Nanjing Morning Light 1865 Creative Industrial Park,etc.,analyze the advantages and disadvantages of experiential landscape design.Thirdly,based on the spatial characteristics of cultural and Creative Industrial Park,it classifies the experience ways of landscape design,summarizes the basic principles and design strategies of experiential landscape,such as shaping the spirit of place,enhancing interaction,emotional experience and cultural experience.Next,it focuses on the analysis of the status of Jingdezhen cultural and Creative Industrial Park,analyzes its overall design ideas,selects taoxichuan ceramic cultural and Creative Industrial Park,sanbaopeng art settlement and sculpture porcelain factory to analyze the experiential landscape design,and puts forward improvement strategies based on the previous research results.Finally,the main contents of this paper are summarized,and the future development direction and trend of experiential landscape design are prospected.