The Competitive Strategy Research On Engineering Survey Business Of Shenzhen Geology&Construction Company

Engineering survey is an important part of engineering construction.Since China’s reform and opening-up,with the deepening of China’s industrial reform,the continuous improvement of laws and regulations,and the further development of market economy.The number and scale of enterprises and employees in this industry have developed rapidly.However,in recent years,under the multiple backgrounds of international trade disputes,industrial restructuring,and comprehensive deepening of reforms,the entire engineering survey and design industry environment has become intricate.At the same time,by the influence of slow growth in fixed assets investment,the breakage industry and regional barriers,changes in market demand,and new technologies,the industry of engineering survey and design becoming is a ferociously competitive market.Increases the difficulty to the company’s interior operation management,and the profit gradually reduce at the same time..Shenzhen Geology&Construction Company is a State-owned Company which founded in 1983.In nearly 40 years development history,the company’s business is mainly in Shenzhen,covering Guangdong province,extending Hongkong’s construction job and facing the whole country.Shenzhen Geology&Construction Company have established many professional brands in the area of construction industry at the same field in Guangdong Province.During the critical moment of company’s Engineering survey and design business rapid growth,the market environment went from prosperity to decline,as a result,the market performance effect the performance of the company in this two years.Then to formulating an appropriate development strategy is particularly important to our company.This paper is divided into seven parts.The main content is based on the current situation of engineering survey and design business of Shenzhen Geology&Construction Company,analyzed the company’s Internal and external market environment.By using some analysis tools such as PEST analysis,five forces model,IFE Matrix and EFE Matrix,we can find out the company’s opportunities,threats,strengths and weaknesses.Using SWOT and value curve to determine the competitive strategy in case to improve the company’s engineering survey and design business from several aspects such as human resources,cultural construction,service innovation and technology upgrading.While helping to promote Shenzhen Geology&Construction Company to improve its market competitive environment.Therefore the result of this paper must have great theoretical significance and applicable value to engineering survey and design field in our country.Reference for future research and instructions for the industry of engineering survey and design are also provided.