Research On The Competitive Strategy Of HZ Civil Engineering Detection Co.,LTD.

At present,China’s construction industry in the broadest sense of the growth is slowing,the logic of the market has developed from quantitative change to qualitative change.As promulgated by the State Council policy to further develop and expand the examination institutions,testing institutions in the construction industry has increased dramatically,industry increasingly fierce market competition.In this situation,building inspection agencies to the lasting development in the market,must fully grasp the internal and external environment for the development of institutions,making reasonable competition strategy.Based on the test in the enterprise private third party inspection agencies HZ is a most typical civil engineering detection co.,LTD.(hereinafter referred to as the HZ testing company)as the research object,used to ask questions first,then to analyze problems,finally solve the problem of logic,combined with the feature of company is distinct,with the help of a model to carry out the company competition strategy research,finally according to the present situation the company competition environment and its influencing factors,large Angle of the company should adopt differential competitive strategy is put forward.This study employs a variety of research methods,first of all,through the literature research to collect domestic and foreign research literature research theory analysis,and then respectively by means of questionnaire and interview method to obtain HZ testing company competitive segment of the market and development situation in recent years,at last,through case analysis,the detailed analysis of HZ testing company internal and external environment and development strategy.This article main research content: the key resources,core competence,management ability and existing problems of the internal environment analysis;Using PEST model for detecting HZ company external environment analysis,summed up the domestic policy and law environment and social environment for the development opportunity brought by examination organization,function and economic environment to test market the competition competition of chaos,the catalysis of technical environment for the test of examination organization and reversed transmission;Through porter five models,bargaining power of suppliers and the bargaining power of the buyer are not dominant threat to the development of HZ testing company,the threat of potential competitors and substitutes for detecting HZ company are smaller,at present the main factors affecting the development of HZ testing company competition from peers and upgrade their service quality;Through the SWOT analysis about HZ testing company in such aspects as resource and core competitive advantages,in the high-end talent,enterprise culture,market development ability and the innovation ability of disadvantage,in the state of the industry market orientation,the third party detection,size and geographical location and vicious competition within the industry and industry specific threats.Finally through the study found that HZ testing company the implementation of differentiation competitive strategy,product,brand,service should be specific,image and efficiency,etc.HZ testing company differentiation competitive strategy of the implementation of the safeguard,should from the corporate culture,team construction characteristics,reserve talent resources,adhere to the principle of honest and trustworthy,giving full play to the advantages of system,etc.