Research On The Problems And Countermeasures Of Qingdao Haier In The Implementation Of Similar Financial Model

Business model of enterprises has long been one of the key research contents of scholars at home and abroad.Nowadays,China’s household appliances industry is facing fierce market competition,which has increased the cost pressure and financial constraints of household appliances manufacturing enterprises.The development prospects are not optimistic,and the profit growth of enterprises is weak.As a new type of financing mode,quasi-financial mode occupies the upstream and downstream funds of the supply chain free of charge,which has been sought after by many enterprises in recent years.However,this model not only brings capital and profit advantages to enterprises,but also buries many problems and risks for enterprises.Firstly,this paper combs and summarizes the relevant literature and Research on similar financial models,and introduces some basic theories,definitions and characteristics of similar financial models,as well as their impact mechanism on profitability and possible financial risks;secondly,it analyses the implementation of similar financial models in Qingdao Haier and the way of capital occupation.This paper compares some profit indicators of three enterprises,namely Midea Group,Qingdao Haier and GREE Electrical Appliances,and compares the operation status of the three enterprises through DuPont analysis method.It briefly describes the benefits of similar financial model for Qingdao Haier’s profit.Then it specifically analyses the situation and changes of various financial indicators of Qingdao Haier under similar financial model,and finds out that the enterprise under this model.There are some problems such as poor sustainability of the model,narrowing the scope of application,declining the ability of repayment of funds,decreasing the reputation of enterprises,unreasonable debt structure,risky financial scale,imperfect supervision system and so on.Finally,through the analysis of the reasons,some countermeasures are put forward.Qingdao Haier should adjust its debt structure in the future development of enterprises and adopt various financing methods to make up for the shortage of funds.At the same time,we should pay attention to the relationship between manufacturers,improve the reputation of enterprises,develop enterprise logistics on the line and off,and further expand the channel value of enterprises.In addition,the government also needs to formulate relevant regulatory system to enhance the awareness of enterprise prevention.