| At present,the external environment of China’s automobile market is more complex and changeable.In this situation,it is more important to improve the ability to adapt to the external environment and develop in the future.And the concrete embodiment of this ability is enterprise vitality.Enterprise vitality is not only the internal force supporting the sustainable and stable development of enterprises,but also a specific concept that can be implemented,quantified and perceived.The vitality of state-owned enterprises is not a single indicator,but an indicator system composed of many aspects,which needs to be considered comprehensively with systematic thinking.In this paper,by studying on the case that DF Company improve the enterprise vitality,put forward the effective measures to stimulate the vitality of China’s state-owned enterprises nowadays.The study on enterprise vitality is not only solve the current problems,but also focuses on the improvement of long-term enterprise development.In this paper,by combining with related literature and enterprise development practice,the concept clearly defines the current enterprise vitality:the current Chinese state-owned enterprise vitality contains,taking advantage of enterprise party construction effectively,responding to market change by establishing flexible management systems and mechanisms,possessing the continuous innovation ability,having the ability of harmonious and stable development with employees.The concept further enriched the connotation of the current vitality of state-owned enterprises in China,and pointed out the effective way to stimulate the vitality of enterprises.From the point of view of DF Company,this paper analyzes the environment faced by automobile enterprises and points out the importance of the vitality of state-owned competitive enterprises.After 28 years of continuous growth,China’s automobile industry has entered a period of deep adjustment.With the implementation of the policy that liberalized the share ratio in China’s automobile industry,domestic and foreign automobile enterprises are competing with the "new powers of car making" to enter the market,in the other hand,the automobile industry is accelerating differentiation,elimination and integration.Facing the increasingly fierce competition in the automobile market,whether an enterprise has enterprise vitality is crucial to its future development.It is a severe test for DF Company,that how to maintain the vitality of the state-owned enterprise in the fully competitive automobile market.Considering on the company’s practical situation,the enterprise vitality of DF company is insufficient mainly in the following five aspects:the management efficiency needs to be improved;the enterprise operator has "moral hazard";the independent innovation ability is insufficient;the party construction does not play an obvious role in promoting the production and operation;and the shortage of humanistic care for employees,etc.In the process of promoting enterprise reform,DF company focus on the vitality of the enterprise in five aspects:improving enterprise management system and operational mechanism,insisting on innovation drive,strengthening enterprise party construction and paying attention to employee caring.By multiple measures and promote the reform of enterprise,DF Company effectively reduce the influence factors of the restricting enterprise vitality,make the enterprise more proactive in response to market changes and more dynamic.To stimulate the vitality of enterprises is also a process of continuous reform,which needs to be studied,analyzed and improved according to the current changing market situation and the actual situation of enterprises.It can be realized from the practice of DF Company to enhance the vitality of enterprise development through reform.The enterprise’s reform is only an external form,but the most fundamental fact is to mobilize the internal "people" to play their roles effectively through reform.No matter how good the system is,no matter how good the reform idea is,if it cannot get the support of the staff,it will be "the moon in the water,the flower in the mirror".In the process of stimulating the vitality of the enterprise,it is one side to actively promote the reform,but on the other side,we should pay more attention to humanistic care and realize the win-win development of the enterprise and its employees. |