D.Research On Customer Management Optimization Of Automobile Dealer Group

With the progress of The Times and the development of science and technology,the competition between enterprises is becoming more and more fierce.The traditional strategy of "product as the core" of enterprises has gradually changed to the development direction of "customer as the core".Enterprises hope to analyze customer information and understand customers through CRM system,so as to provide better service for customers,so as to achieve sales expansion,cost reduction and win-win situation with customers.After years of information system construction,D group's existing system has stored a large number of customer information.However,in the early stage of the rapid development of the group,business development was taken as the lead,business processes were focused,and long-term planning for the system was lacking.As a result,the CRM system of D group only realized the basic work of customer relationship management,and the value of CRM customer relationship management system was not fully developed.As a leading large dealer group in the automotive industry,D group is an important representative in the automotive industry for its problems in customer information management.D group has its own software development company,so it is highly advanced and representative in terms of solutions and system iteration and upgrading.Starting from the research topic,starting from the professional knowledge of automobile industry and software industry accumulated for many years,this paper analyzes the external environment and internal dynamics of enterprises by combining with references and relevant theories.And the author's production team with D group business management team,the group management level,the brand division and a line of stores carried out several rounds of survey visit,collected a line of operating personnel and management team's feedback,summary analysis of the survey results,summarizes the problems existing in the enterprise in the aspect of customer relationship management(CRM)and why;Design corresponding solutions and implement guarantees for problems,help D group establish reasonable and scientific customer management methods and business processes,ensure the virtuous circle of customer relations,and help the stable and healthy development of the enterprise.At the same time,it also provides help for the relevant auto industry personnel to think about the work of customer information management in the auto dealer industry.