Research On User Value-added Service Strategy Of HN Electricity Sales Company

As an important basic industry in China's economic development,China's electric power industry has taken the step of reform since 2000.A series of reform measures have been carried out for the purpose of introducing market competition as the mode of reform and promoting market openness and efficiency on the power side and the receiving side.Subsequently,in 2015,China's State Council has issued policies and supporting measures for the reform of the power system,proposing the reform policy of "steadily opening up the power market,liberalizing the competitive electricity price link other than the power transmission and distribution link,and steadily promoting the release of the stock distribution network and the related distribution business of the new distribution network to the social capital side ".Under this social environment and policy background,the competition that our country in our country is more intense.How to improve value-added service strategy competitiveness through the discussion and implementation becomes an inevitable problem in their future development.Therefore,this research takes HN power selling company as an actual case to analyze its current overall development status and extended service status,which expects to put forward the corresponding optimization implementation strategy of value-added services based on its advantages,disadvantages,opportunities and threats,etc.At the same time,this research puts forward the corresponding implementation strategy of value-added service optimization combined with its own specific situation,which brings feasible practical reference for the development of HN power sales company,and also plays a positive role in promoting the reform of China's power enterprises.This research is based on the current concept and strategy of value-added services and the research status of electricity sales business in the electricity market,which summarizes the existing research results and combs the theoretical basis related to value-added services.On the other hand,this research analyzes the development process of domestic and foreign electricity market,the current situation of domestic electricity market and existing problems,which provides theoretical support for the discussion and research of this topic from the macro level.Then,based on the supply chain theory and market segmentation theory,the current value-added services are classified and characterized,market segmentation and product strategy are clear,and further analysis is made with the help of SWOT and Boston matrix model,in order to deeply and concretely understand the current development situation and environment of value-added services from multiple levels,and put forward corresponding implementation strategies.And the development of domestic and foreign electricity market,domestic electricity market development status and existing problems are analyzed,from the macro level to provide theoretical support for the topic of discussion and research.Based on the development history,marketing and market classification of HN Power Company,this paper analyzes the macro development environment and overall development strategy of HN Power Company with the help of Porter's five-force model.The value-added service problem and strategy of electric company bring directional reference.Then,based on the supply chain theory,the current value-added services are classified and characterized,and its value-added services market segmentation and product strategy are clarified based on the market segmentation theory,and further analysis is made with the help of SWOT and Boston matrix model,in order to understand the current situation and environment of its development of value-added services from many levels,and put forward corresponding implementation strategies.Under the guidance of extended service theory and supply chain theory,according to the analysis of the current situation and development environment of value-added services of HN power sales company,we can see that: the optimization of value-added services should first provide the corresponding optimization services on the basis of technology;secondly,it should guarantee its production management and equipment maintenance;at the same time,it can be from the construction of distributed photovoltaic,the construction of user side energy storage system Finally,based on the self-service system construction of the power selling company,we should provide flexible service guarantee for the introduction of talents,the formulation of employee training courses,the improvement of evaluation system and training strategy.This topic aims at the optimization and strategy of value-added service of HN power selling company,which provides a theoretical basis for its alleviating the unreasonable and unclear value-added service planning.At the same time,it also provides a reference for the reform path of many problems existing in the overall market development of other power enterprises in China.