Research On The Adjustment Of The Development Strategy Of HS Company’s Official Ship

China’s shipbuilding industry has been developing rapidly in recent years.As the main equipment of national maritime administrative law enforcement,the development speed of official ships is ahead of other types of ships.Meanwhile,the development of official ships can drive hundreds of upstream and downstream industries.With a coastline of 32,000 kilometers,China still has many differences with its neighbors in maritime delimitation and exploitation of Marine resources,and the national maritime security situation is not optimistic.As an effective tool of maritime administrative law enforcement,government ships have been supported by the state for a long time.As an important base for the construction of domestic official vessels,HS company once undertook half of the construction tasks of national official vessels.Nowadays,the official ship market is unpredictable.How to make use of the company’s high-quality resources,identify the current development situation of the official ship,and find out the development strategy is the top priority of HS company.Official ship is an important strategic product of HS company.Strategic adjustment and transformation are related to the future market position of HS company in the official ship field and the market position in the shipping industry.With the ship market competition becoming more and more intense,it is the general trend to adjust the original business strategy of HS company to meet the new market demand and adapt to the new business ship competition environment.This paper USES the literature research method,porter’s five case model analysis method,PEST analysis strategy research method to analyze.This paper introduces the status quo of HS company and the status quo of official ships,and expounds in detail the global ship market,domestic ship market,market environment of official ships and the position of HS company in the official ships market.Analyze the ship owners,equipment suppliers,potential entrants,substitutes and competitors,internal environment and existing resources to discover the overall situation of the business ship market.Using SWOT analysis tool,analyze the strategic matching degree of HS company’s official ship,and put forward the objectives,stages and measures of HS company’s official ship strategy.This paper mainly introduces the implementation of the strategic adjustment of the business ship of HS company from three aspects.First,the implementation of the strategic adjustment of market tracking,and strive to change from passive tracking to active receiving orders,and strengthen the weak ship types and foreign official tracking.The implementation of technological innovation and strategic adjustment,so that the official vessel construction capacity of HS company is more suitable for the national official vessel planning;Implementation of low-cost strategy.The low-cost strategy can enable HS company to maintain an absolute advantage in the market of official vessels and achieve sustainable development.As an important construction base for government vessels,HS company’s strategic adjustment is conducive to guiding domestic government vessels to develop in the direction of advanced technology,reliable quality and sophisticated equipment.