An Empirical Study On The Business People's Satisfaction Of Shared Bicycles Based On SEM

In order to promote the long-term development of shared bicycles,improve the satisfaction of business people with the use of shared bicycles,and provide theoretical data support for the study of business people's satisfaction with using shared bicycle.This paper takes the business people who have used shared bicycles as the research object,carries out the research on satisfaction related aspects,and puts forward reasonable suggestions for improving the satisfaction of business people who use shared bicycles.First of all,questionnaire design and survey.According to the purpose and principle of the questionnaire design,according to the characteristics of business people,on the basis of the original questionnaire,the initial satisfaction scale of business people sharing bicycle travel was developed.After the initial scale,the pre investigation and formal investigation were carried out successively.Next,the initial scale was tested and revised to form the final scale of business people's bike sharing satisfaction.Through project analysis,43 items of the scale are all significant;According to the requirements of exploratory factor analysis,the results show that the scale is divided into eight dimensions: perceived security PS,perceived usefulness PU,perceived efficiency PE,perceived preference PP,product quality PQ,service quality SQ,satisfaction S and loyalty L;Through reliability analysis and validity analysis,each evaluation index and content meet the corresponding requirements.Then,after the revision of the scale,the questionnaire analysis of business people's satisfaction with bike sharing is carried out,which is divided into descriptive statistical analysis and difference analysis.Then,the structural equation model between the satisfaction of business people sharing bicycle and customer loyalty is constructed and the result of satisfaction is analyzed.The results show that the overall scale is in the critical value of "satisfaction",which is close to the state of "general satisfaction",among which the satisfaction of perceived preferential PP dimension is also in the critical value of "satisfaction",which is close to the state of "general satisfaction";the satisfaction of product quality PQ and service quality SQ dimension are in the state of "general satisfaction",which is not in the state of "satisfaction";Although the satisfaction of PS,PU and PE has reached the "satisfaction" level,there are not many critical values beyond the "satisfaction" level,which need to be further improved.Finally,research results and suggestions.Among them,the paper puts forward corresponding suggestions for three dimensions of PP,PQ and SQ.